#E740BF#E740BF

#E740BF is a light, highly saturated pink. Relative luminance 0.244; OKLCH L 65.7% C 0.238 H 339.4°. Best body text is #000000 at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#E740BF
RGB	rgb(231, 64, 191)
HSL	hsl(314, 78%, 58%)
HSV	hsv(314, 72%, 91%)
CMYK	cmyk(0%, 72.3%, 17.3%, 9.4%)
CIE-LAB	lab(56.51, 74.82, -30.98)
CIE-LCH	lch(56.51, 80.98, 337.51°)
OKLab	oklab(65.65% 0.2225 -0.0838)
OKLCH	oklch(65.65% 0.238 339.4)
XYZ	xyz(44.1935, 24.4216, 51.6665)
Luminance	0.2442 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E740BF #40E768

analogous

#BB40E7 #E740BF #E7406C

triadic

#E740BF #BFE740 #40BFE7

tetradic

#E740BF #E7BB40 #40E768 #406CE7

square

#E740BF #E7BB40 #40E768 #406CE7

split-complementary

#E740BF #6CE740 #40E7BB

monochromatic

#991379 #D01AA4 #E740BF #EE76D1 #F5ADE3

Accessibility & contrast

On white

3.57

#E740BF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.88

#E740BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E740BF

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E740BF	#FFFFFF	#000000	##000000
##E740BF	1.00	3.57	5.88	5.88
#FFFFFF	3.57	1.00	21.00	21.00
#000000	5.88	21.00	1.00	1.00
##000000	5.88	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A77C2

Deuteranopia (green-blind)

#8191BB

Tritanopia (blue-blind)

#F4467B

Achromatopsia (no color)

#878787

Design tokens & code

CSS

--color: #e740bf;
/* rgb */ color: rgb(231, 64, 191);
/* oklch */ color: oklch(65.7% 0.238 339.4);

Tailwind

colors: {
  custom: {
    50: '#f384d2',
    500: '#e740bf',
    950: '#000000',
  },
}

SCSS

$custom: #e740bf;
$custom-light: #f384d2;
$custom-dark: #000000;

JSON

{
  "hex": "#e740bf",
  "rgb": {
    "r": 231,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 314.371,
    "s": 77.674,
    "l": 57.843
  },
  "oklch": {
    "l": 0.65654,
    "c": 0.23779,
    "h": 339.4
  },
  "luminance": 0.24417
}

Semantic roles & 50–950 ramp

primary

#E740BF

secondary

#A0E3B0

accent

#F46234

background

#FFF8FC

surface

#FFF0F9

border

#D7CBD2

text

#180C14

muted

#867D82

Preview Lab

Preview with #E740BF

Body copy rendered with the generated semantic roles for this colour.

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