#E73D63#E73D63

#E73D63 is a light, highly saturated red. Relative luminance 0.212; OKLCH L 62.3% C 0.205 H 12.9°. Best body text is #000000 at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#E73D63
RGB	rgb(231, 61, 99)
HSL	hsl(347, 78%, 57%)
HSV	hsv(347, 74%, 91%)
CMYK	cmyk(0%, 73.6%, 57.1%, 9.4%)
CIE-LAB	lab(53.20, 66.40, 18.47)
CIE-LCH	lch(53.20, 68.92, 15.55°)
OKLab	oklab(62.27% 0.2002 0.0459)
OKLCH	oklch(62.27% 0.205 12.9)
XYZ	xyz(36.8795, 21.2326, 13.9583)
Luminance	0.2123 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E73D63 #3DE7C1

analogous

#E73DB8 #E73D63 #E76C3D

triadic

#E73D63 #63E73D #3D63E7

tetradic

#E73D63 #B8E73D #3DE7C1 #6C3DE7

square

#E73D63 #B8E73D #3DE7C1 #6C3DE7

split-complementary

#E73D63 #3DE76C #3DB8E7

monochromatic

#971330 #CD1942 #E73D63 #EE738F #F4AABB

Accessibility & contrast

On white

4.00

#E73D63 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.25

#E73D63 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E73D63

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E73D63	#FFFFFF	#000000	##000000
##E73D63	1.00	4.00	5.25	5.25
#FFFFFF	4.00	1.00	21.00	21.00
#000000	5.25	21.00	1.00	1.00
##000000	5.25	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A6963

Deuteranopia (green-blind)

#968C5F

Tritanopia (blue-blind)

#FC004D

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #e73d63;
/* rgb */ color: rgb(231, 61, 99);
/* oklch */ color: oklch(62.3% 0.205 12.9);

Tailwind

colors: {
  custom: {
    50: '#f6808f',
    500: '#e73d63',
    950: '#000000',
  },
}

SCSS

$custom: #e73d63;
$custom-light: #f6808f;
$custom-dark: #000000;

JSON

{
  "hex": "#e73d63",
  "rgb": {
    "r": 231,
    "g": 61,
    "b": 99
  },
  "hsl": {
    "h": 346.588,
    "s": 77.982,
    "l": 57.255
  },
  "oklch": {
    "l": 0.62267,
    "c": 0.20543,
    "h": 12.9
  },
  "luminance": 0.21227
}

Semantic roles & 50–950 ramp

primary

#E73D63

secondary

#9DE2D3

accent

#F4C933

background

#FFF8F8

surface

#FFEFF0

border

#D7CACB

text

#190B0C

muted

#877C7D

Preview Lab

Preview with #E73D63

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →