#E73D62#E73D62

#E73D62 is a light, highly saturated red. Relative luminance 0.212; OKLCH L 62.2% C 0.205 H 13.3°. Best body text is #000000 at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#E73D62
RGB	rgb(231, 61, 98)
HSL	hsl(347, 78%, 57%)
HSV	hsv(347, 74%, 91%)
CMYK	cmyk(0%, 73.6%, 57.6%, 9.4%)
CIE-LAB	lab(53.18, 66.33, 19.04)
CIE-LCH	lch(53.18, 69.01, 16.02°)
OKLab	oklab(62.25% 0.1999 0.0472)
OKLCH	oklch(62.25% 0.205 13.3)
XYZ	xyz(36.8320, 21.2136, 13.7081)
Luminance	0.2121 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E73D62 #3DE7C2

analogous

#E73DB7 #E73D62 #E76D3D

triadic

#E73D62 #62E73D #3D62E7

tetradic

#E73D62 #B7E73D #3DE7C2 #6D3DE7

square

#E73D62 #B7E73D #3DE7C2 #6D3DE7

split-complementary

#E73D62 #3DE76D #3DB7E7

monochromatic

#97132F #CD1941 #E73D62 #EE738E #F4AABA

Accessibility & contrast

On white

4.01

#E73D62 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.24

#E73D62 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E73D62

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E73D62	#FFFFFF	#000000	##000000
##E73D62	1.00	4.01	5.24	5.24
#FFFFFF	4.01	1.00	21.00	21.00
#000000	5.24	21.00	1.00	1.00
##000000	5.24	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6962

Deuteranopia (green-blind)

#968C5E

Tritanopia (blue-blind)

#FD004C

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #e73d62;
/* rgb */ color: rgb(231, 61, 98);
/* oklch */ color: oklch(62.2% 0.205 13.3);

Tailwind

colors: {
  custom: {
    50: '#f6808e',
    500: '#e73d62',
    950: '#000000',
  },
}

SCSS

$custom: #e73d62;
$custom-light: #f6808e;
$custom-dark: #000000;

JSON

{
  "hex": "#e73d62",
  "rgb": {
    "r": 231,
    "g": 61,
    "b": 98
  },
  "hsl": {
    "h": 346.941,
    "s": 77.982,
    "l": 57.255
  },
  "oklch": {
    "l": 0.62245,
    "c": 0.20536,
    "h": 13.3
  },
  "luminance": 0.21208
}

Semantic roles & 50–950 ramp

primary

#E73D62

secondary

#9DE2D3

accent

#F4CA33

background

#FFF8F8

surface

#FFEFF0

border

#D7CACB

text

#190B0C

muted

#877C7D

Preview Lab

Preview with #E73D62

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →