#E674DA#E674DA

#E674DA is a light, vivid purple. Relative luminance 0.344; OKLCH L 72.4% C 0.186 H 331.4°. Best body text is #000000 at 7.88:1 contrast (WCAG AA passes).

Color values

HEX	#E674DA
RGB	rgb(230, 116, 218)
HSL	hsl(306, 70%, 68%)
HSV	hsv(306, 50%, 90%)
CMYK	cmyk(0%, 49.6%, 5.2%, 9.8%)
CIE-LAB	lab(65.26, 57.44, -32.70)
CIE-LCH	lch(65.26, 66.10, 330.35°)
OKLab	oklab(72.41% 0.1633 -0.0891)
OKLCH	oklch(72.41% 0.186 331.4)
XYZ	xyz(51.5331, 34.3789, 70.2375)
Luminance	0.3438 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E674DA #74E680

analogous

#B974E6 #E674DA #E674A1

triadic

#E674DA #DAE674 #74DAE6

tetradic

#E674DA #E6B974 #74E680 #74A1E6

square

#E674DA #E6B974 #74E680 #74A1E6

split-complementary

#E674DA #A1E674 #74E6B9

monochromatic

#BE22AD #DD40CC #E674DA #EFA8E8 #F9DCF6

Accessibility & contrast

On white

2.67

#E674DA on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.88

#E674DA on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E674DA

7.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E674DA	#FFFFFF	#000000	##000000
##E674DA	1.00	2.67	7.88	7.88
#FFFFFF	2.67	1.00	21.00	21.00
#000000	7.88	21.00	1.00	1.00
##000000	7.88	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7094DD

Deuteranopia (green-blind)

#91A4D7

Tritanopia (blue-blind)

#EE7D9D

Achromatopsia (no color)

#9E9E9E

Design tokens & code

CSS

--color: #e674da;
/* rgb */ color: rgb(230, 116, 218);
/* oklch */ color: oklch(72.4% 0.186 331.4);

Tailwind

colors: {
  custom: {
    50: '#f0a0e5',
    500: '#e674da',
    950: '#000000',
  },
}

SCSS

$custom: #e674da;
$custom-light: #f0a0e5;
$custom-dark: #000000;

JSON

{
  "hex": "#e674da",
  "rgb": {
    "r": 230,
    "g": 116,
    "b": 218
  },
  "hsl": {
    "h": 306.316,
    "s": 69.512,
    "l": 67.843
  },
  "oklch": {
    "l": 0.72415,
    "c": 0.18607,
    "h": 331.4
  },
  "luminance": 0.34376
}

Semantic roles & 50–950 ramp

primary

#E674DA

secondary

#C9ECCD

accent

#D12814

background

#FFFAFE

surface

#FEF4FC

border

#D6CED5

text

#170F16

muted

#857F84

Preview Lab

Preview with #E674DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →