#E668AD#E668AD
#E668AD is a light, vivid pink. Relative luminance 0.297; OKLCH L 69.0% C 0.173 H 348.6°. Best body text is #000000 at 6.95:1 contrast (WCAG AA passes).
Color values
| HEX | #E668AD |
|---|---|
| RGB | rgb(230, 104, 173) |
| HSL | hsl(327, 72%, 65%) |
| HSV | hsv(327, 55%, 90%) |
| CMYK | cmyk(0%, 54.8%, 24.8%, 9.8%) |
| CIE-LAB | lab(61.43, 56.30, -13.11) |
| CIE-LCH | lch(61.43, 57.81, 346.90°) |
| OKLab | oklab(69.02% 0.1697 -0.0343) |
| OKLCH | oklch(69.02% 0.173 348.6) |
| XYZ | xyz(45.1278, 29.7448, 42.8917) |
| Luminance | 0.2974 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Pale Magenta
#D767AD
ΔE00 3.03
Hot Pink
#FF69B4
ΔE00 4.27
Bubblegum (survey)
#FF6CB5
ΔE00 4.49
Bubble Gum Pink
#FF69AF
ΔE00 4.58
Barbie Pink
#FE46A5
ΔE00 5.38
Medium Pink
#F36196
ΔE00 6.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E668AD #68E6A1
analogous
#E068E6 #E668AD #E6686E
triadic
#E668AD #ADE668 #68ADE6
tetradic
#E668AD #E6E068 #68E6A1 #686EE6
square
#E668AD #E6E068 #68E6A1 #686EE6
split-complementary
#E668AD #6EE668 #68E6E0
monochromatic
#B61E71 #DD3390 #E668AD #EF9DCA #F7D1E6
Accessibility & contrast
On white
3.02
#E668AD on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.95
#E668AD on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E668AD
6.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E668AD | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E668AD | 1.00 | 3.02 | 6.95 | 6.95 |
| #FFFFFF | 3.02 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.95 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.95 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#7687AF
Deuteranopia (green-blind)
#989CAA
Tritanopia (blue-blind)
#F46483
Achromatopsia (no color)
#949494
Design tokens & code
CSS
--color: #e668ad; /* rgb */ color: rgb(230, 104, 173); /* oklch */ color: oklch(69.0% 0.173 348.6);
Tailwind
colors: {
custom: {
50: '#f198c5',
500: '#e668ad',
950: '#000000',
},
}SCSS
$custom: #e668ad; $custom-light: #f198c5; $custom-dark: #000000;
JSON
{
"hex": "#e668ad",
"rgb": {
"r": 230,
"g": 104,
"b": 173
},
"hsl": {
"h": 327.143,
"s": 71.591,
"l": 65.49
},
"oklch": {
"l": 0.69017,
"c": 0.17315,
"h": 348.6
},
"luminance": 0.29741
}Semantic roles & 50–950 ramp
primary
#E668AD
secondary
#C0EAD3
accent
#D46A12
background
#FFF9FC
surface
#FFF2F8
border
#D7CCD1
text
#170E12
muted
#857E81