#E66374#E66374
#E66374 is a light, vivid red. Relative luminance 0.270; OKLCH L 66.7% C 0.163 H 14.7°. Best body text is #000000 at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #E66374 |
|---|---|
| RGB | rgb(230, 99, 116) |
| HSL | hsl(352, 72%, 65%) |
| HSV | hsv(352, 57%, 90%) |
| CMYK | cmyk(0%, 57%, 49.6%, 9.8%) |
| CIE-LAB | lab(58.99, 52.26, 16.33) |
| CIE-LCH | lch(58.99, 54.75, 17.36°) |
| OKLab | oklab(66.67% 0.1576 0.0414) |
| OKLCH | oklch(66.67% 0.163 14.7) |
| XYZ | xyz(40.2504, 27.0124, 19.6139) |
| Luminance | 0.2701 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pinkish
#D46A7E
ΔE00 4.50
Rose (survey)
#CF6275
ΔE00 4.81
Watermelon
#FC6C85
ΔE00 4.97
Warm Pink
#FB5581
ΔE00 5.38
Rosy Pink
#F6688E
ΔE00 6.32
Blush
#DE5D83
ΔE00 6.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E66374 #63E6D5
analogous
#E663B5 #E66374 #E69463
triadic
#E66374 #74E663 #6374E6
tetradic
#E66374 #B5E663 #63E6D5 #9463E6
square
#E66374 #B5E663 #63E6D5 #9463E6
split-complementary
#E66374 #63E694 #63B5E6
monochromatic
#B21D30 #DE2E45 #E66374 #EE98A3 #F7CCD2
Accessibility & contrast
On white
3.28
#E66374 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.40
#E66374 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E66374
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E66374 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E66374 | 1.00 | 3.28 | 6.40 | 6.40 |
| #FFFFFF | 3.28 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.40 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.40 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#807D74
Deuteranopia (green-blind)
#A19871
Tritanopia (blue-blind)
#FA506A
Achromatopsia (no color)
#8E8E8E
Design tokens & code
CSS
--color: #e66374; /* rgb */ color: rgb(230, 99, 116); /* oklch */ color: oklch(66.7% 0.163 14.7);
Tailwind
colors: {
custom: {
50: '#f3949b',
500: '#e66374',
950: '#000000',
},
}SCSS
$custom: #e66374; $custom-light: #f3949b; $custom-dark: #000000;
JSON
{
"hex": "#e66374",
"rgb": {
"r": 230,
"g": 99,
"b": 116
},
"hsl": {
"h": 352.214,
"s": 72.376,
"l": 64.51
},
"oklch": {
"l": 0.6667,
"c": 0.16293,
"h": 14.7
},
"luminance": 0.27008
}Semantic roles & 50–950 ramp
primary
#E66374
secondary
#BCE9E3
accent
#D4BB11
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180D0E
muted
#867E7E