#E4728F#E4728F

#E4728F is a light, vivid pink. Relative luminance 0.305; OKLCH L 69.2% C 0.144 H 5.5°. Best body text is #000000 at 7.10:1 contrast (WCAG AA passes).

Color values

HEX#E4728F
RGBrgb(228, 114, 143)
HSLhsl(345, 68%, 67%)
HSVhsv(345, 50%, 89%)
CMYKcmyk(0%, 50%, 37.3%, 10.6%)
CIE-LABlab(62.10, 47.13, 5.08)
CIE-LCHlch(62.10, 47.40, 6.15°)
OKLaboklab(69.16% 0.1432 0.0137)
OKLCHoklch(69.16% 0.144 5.5)
XYZxyz(42.9724, 30.5159, 29.6083)
Luminance0.3051 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E4728F #72E4C7
analogous
#E472C8 #E4728F #E48E72
triadic
#E4728F #8FE472 #728FE4
tetradic
#E4728F #C8E472 #72E4C7 #8E72E4
square
#E4728F #C8E472 #72E4C7 #8E72E4
split-complementary
#E4728F #72E48E #72C8E4
monochromatic
#B82349 #DA3F66 #E4728F #EEA5B8 #F8D9E1

Accessibility & contrast

On white

2.96
#E4728F on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.10
#E4728F on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E4728F
7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E4728F#FFFFFF#000000##000000
##E4728F1.002.967.107.10
#FFFFFF2.961.0021.0021.00
#0000007.1021.001.001.00
##0000007.1021.001.001.00

Color blindness preview

Protanopia (red-blind)
#868990
Deuteranopia (green-blind)
#A39E8C
Tritanopia (blue-blind)
#F5677D
Achromatopsia (no color)
#969696

Design tokens & code

CSS
--color: #e4728f;
/* rgb */ color: rgb(228, 114, 143);
/* oklch */ color: oklch(69.2% 0.144 5.5);
Tailwind
colors: {
  custom: {
    50: '#f09daf',
    500: '#e4728f',
    950: '#000000',
  },
}
SCSS
$custom: #e4728f;
$custom-light: #f09daf;
$custom-dark: #000000;
JSON
{
  "hex": "#e4728f",
  "rgb": {
    "r": 228,
    "g": 114,
    "b": 143
  },
  "hsl": {
    "h": 344.737,
    "s": 67.857,
    "l": 67.059
  },
  "oklch": {
    "l": 0.69165,
    "c": 0.14388,
    "h": 5.5
  },
  "luminance": 0.30512
}

Semantic roles & 50–950 ramp

primary
#E4728F
secondary
#C7EBE2
accent
#D0A016
background
#FFF9FA
surface
#FEF2F4
border
#D6CCCE
text
#170F10
muted
#857E7F

Preview Lab

Preview with #E4728F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E4728F Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva