#E4728D#E4728D

#E4728D is a light, vivid red. Relative luminance 0.305; OKLCH L 69.1% C 0.143 H 6.6°. Best body text is #000000 at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#E4728D
RGB	rgb(228, 114, 141)
HSL	hsl(346, 68%, 67%)
HSV	hsv(346, 50%, 89%)
CMYK	cmyk(0%, 50%, 38.2%, 10.6%)
CIE-LAB	lab(62.05, 46.90, 6.15)
CIE-LCH	lch(62.05, 47.31, 7.47°)
OKLab	oklab(69.11% 0.1425 0.0165)
OKLCH	oklch(69.11% 0.143 6.6)
XYZ	xyz(42.8222, 30.4559, 28.8175)
Luminance	0.3045 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E4728D #72E4C9

analogous

#E472C6 #E4728D #E49072

triadic

#E4728D #8DE472 #728DE4

tetradic

#E4728D #C6E472 #72E4C9 #9072E4

square

#E4728D #C6E472 #72E4C9 #9072E4

split-complementary

#E4728D #72E490 #72C6E4

monochromatic

#B82347 #DA3F63 #E4728D #EEA5B7 #F8D9E0

Accessibility & contrast

On white

2.96

#E4728D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.09

#E4728D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E4728D

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E4728D	#FFFFFF	#000000	##000000
##E4728D	1.00	2.96	7.09	7.09
#FFFFFF	2.96	1.00	21.00	21.00
#000000	7.09	21.00	1.00	1.00
##000000	7.09	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#87888E

Deuteranopia (green-blind)

#A49E8A

Tritanopia (blue-blind)

#F5677C

Achromatopsia (no color)

#969696

Design tokens & code

CSS

--color: #e4728d;
/* rgb */ color: rgb(228, 114, 141);
/* oklch */ color: oklch(69.1% 0.143 6.6);

Tailwind

colors: {
  custom: {
    50: '#f09dae',
    500: '#e4728d',
    950: '#000000',
  },
}

SCSS

$custom: #e4728d;
$custom-light: #f09dae;
$custom-dark: #000000;

JSON

{
  "hex": "#e4728d",
  "rgb": {
    "r": 228,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 345.789,
    "s": 67.857,
    "l": 67.059
  },
  "oklch": {
    "l": 0.69109,
    "c": 0.14344,
    "h": 6.6
  },
  "luminance": 0.30452
}

Semantic roles & 50–950 ramp

primary

#E4728D

secondary

#C7EBE2

accent

#D0A416

background

#FFF9FA

surface

#FEF2F4

border

#D6CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E4728D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →