#E4696D#E4696D

#E4696D is a light, vivid red. Relative luminance 0.277; OKLCH L 67.0% C 0.153 H 20.1°. Best body text is #000000 at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#E4696D
RGB	rgb(228, 105, 109)
HSL	hsl(358, 69%, 65%)
HSV	hsv(358, 54%, 89%)
CMYK	cmyk(0%, 53.9%, 52.2%, 10.6%)
CIE-LAB	lab(59.62, 48.14, 21.20)
CIE-LCH	lch(59.62, 52.60, 23.76°)
OKLab	oklab(67.04% 0.144 0.0528)
OKLCH	oklch(67.04% 0.153 20.1)
XYZ	xyz(39.8099, 27.7059, 17.7163)
Luminance	0.2770 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E4696D #69E4E0

analogous

#E469AA #E4696D #E4A369

triadic

#E4696D #6DE469 #696DE4

tetradic

#E4696D #AAE469 #69E4E0 #A369E4

square

#E4696D #AAE469 #69E4E0 #A369E4

split-complementary

#E4696D #69E4A3 #69AAE4

monochromatic

#B22025 #DB353B #E4696D #ED9D9F #F7D1D2

Accessibility & contrast

On white

3.21

#E4696D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.54

#E4696D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E4696D

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E4696D	#FFFFFF	#000000	##000000
##E4696D	1.00	3.21	6.54	6.54
#FFFFFF	3.21	1.00	21.00	21.00
#000000	6.54	21.00	1.00	1.00
##000000	6.54	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#85806C

Deuteranopia (green-blind)

#A4996A

Tritanopia (blue-blind)

#F8566B

Achromatopsia (no color)

#909090

Design tokens & code

CSS

--color: #e4696d;
/* rgb */ color: rgb(228, 105, 109);
/* oklch */ color: oklch(67.0% 0.153 20.1);

Tailwind

colors: {
  custom: {
    50: '#f29796',
    500: '#e4696d',
    950: '#000000',
  },
}

SCSS

$custom: #e4696d;
$custom-light: #f29796;
$custom-dark: #000000;

JSON

{
  "hex": "#e4696d",
  "rgb": {
    "r": 228,
    "g": 105,
    "b": 109
  },
  "hsl": {
    "h": 358.049,
    "s": 69.492,
    "l": 65.294
  },
  "oklch": {
    "l": 0.67043,
    "c": 0.15341,
    "h": 20.1
  },
  "luminance": 0.27701
}

Semantic roles & 50–950 ramp

primary

#E4696D

secondary

#C0E9E8

accent

#D1CB14

background

#FFF9F9

surface

#FFF2F2

border

#D7CCCC

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E4696D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →