#E44D74#E44D74
#E44D74 is a light, vivid pink. Relative luminance 0.231; OKLCH L 63.7% C 0.188 H 8.7°. Best body text is #000000 at 5.61:1 contrast (WCAG AA passes).
Color values
| HEX | #E44D74 |
|---|---|
| RGB | rgb(228, 77, 116) |
| HSL | hsl(345, 74%, 60%) |
| HSV | hsv(345, 66%, 89%) |
| CMYK | cmyk(0%, 66.2%, 49.1%, 10.6%) |
| CIE-LAB | lab(55.14, 61.06, 10.93) |
| CIE-LCH | lch(55.14, 62.03, 10.15°) |
| OKLab | oklab(63.73% 0.1856 0.0282) |
| OKLCH | oklch(63.73% 0.188 8.7) |
| XYZ | xyz(37.8043, 23.0676, 18.9813) |
| Luminance | 0.2306 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Blush
#DE5D83
ΔE00 3.84
Rose (survey)
#CF6275
ΔE00 4.84
Darkish Pink
#DA467D
ΔE00 4.88
Warm Pink
#FB5581
ΔE00 4.96
Cherry
#DE3163
ΔE00 5.19
Pinkish
#D46A7E
ΔE00 5.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E44D74 #4DE4BD
analogous
#E44DC0 #E44D74 #E4714D
triadic
#E44D74 #74E44D #4D74E4
tetradic
#E44D74 #C0E44D #4DE4BD #714DE4
square
#E44D74 #C0E44D #4DE4BD #714DE4
split-complementary
#E44D74 #4DE471 #4DC0E4
monochromatic
#9F183B #D4204E #E44D74 #EC829D #F4B7C7
Accessibility & contrast
On white
3.74
#E44D74 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.61
#E44D74 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E44D74
5.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E44D74 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E44D74 | 1.00 | 3.74 | 5.61 | 5.61 |
| #FFFFFF | 3.74 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.61 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.61 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6F7175
Deuteranopia (green-blind)
#978F70
Tritanopia (blue-blind)
#F8345C
Achromatopsia (no color)
#848484
Design tokens & code
CSS
--color: #e44d74; /* rgb */ color: rgb(228, 77, 116); /* oklch */ color: oklch(63.7% 0.188 8.7);
Tailwind
colors: {
custom: {
50: '#f2889b',
500: '#e44d74',
950: '#000000',
},
}SCSS
$custom: #e44d74; $custom-light: #f2889b; $custom-dark: #000000;
JSON
{
"hex": "#e44d74",
"rgb": {
"r": 228,
"g": 77,
"b": 116
},
"hsl": {
"h": 344.503,
"s": 73.659,
"l": 59.804
},
"oklch": {
"l": 0.63733,
"c": 0.18776,
"h": 8.7
},
"luminance": 0.23063
}Semantic roles & 50–950 ramp
primary
#E44D74
secondary
#A9E4D5
accent
#F0C137
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#180C0E
muted
#867D7E