#E44D71#E44D71
#E44D71 is a light, vivid red. Relative luminance 0.230; OKLCH L 63.7% C 0.187 H 9.9°. Best body text is #000000 at 5.60:1 contrast (WCAG AA passes).
Color values
| HEX | #E44D71 |
|---|---|
| RGB | rgb(228, 77, 113) |
| HSL | hsl(346, 74%, 60%) |
| HSV | hsv(346, 66%, 89%) |
| CMYK | cmyk(0%, 66.2%, 50.4%, 10.6%) |
| CIE-LAB | lab(55.07, 60.81, 12.61) |
| CIE-LCH | lch(55.07, 62.10, 11.72°) |
| OKLab | oklab(63.66% 0.1845 0.0323) |
| OKLCH | oklch(63.66% 0.187 9.9) |
| XYZ | xyz(37.6326, 22.9989, 18.0771) |
| Luminance | 0.2299 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Blush
#DE5D83
ΔE00 4.45
Rose (survey)
#CF6275
ΔE00 4.72
Cherry
#DE3163
ΔE00 5.03
Warm Pink
#FB5581
ΔE00 5.13
Darkish Pink
#DA467D
ΔE00 5.59
Pinkish
#D46A7E
ΔE00 5.81
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E44D71 #4DE4C0
analogous
#E44DBD #E44D71 #E4744D
triadic
#E44D71 #71E44D #4D71E4
tetradic
#E44D71 #BDE44D #4DE4C0 #744DE4
square
#E44D71 #BDE44D #4DE4C0 #744DE4
split-complementary
#E44D71 #4DE474 #4DBDE4
monochromatic
#9F1838 #D4204B #E44D71 #EC829B #F4B7C6
Accessibility & contrast
On white
3.75
#E44D71 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.60
#E44D71 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E44D71
5.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E44D71 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E44D71 | 1.00 | 3.75 | 5.60 | 5.60 |
| #FFFFFF | 3.75 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.60 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.60 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#707072
Deuteranopia (green-blind)
#978F6D
Tritanopia (blue-blind)
#F8335B
Achromatopsia (no color)
#848484
Design tokens & code
CSS
--color: #e44d71; /* rgb */ color: rgb(228, 77, 113); /* oklch */ color: oklch(63.7% 0.187 9.9);
Tailwind
colors: {
custom: {
50: '#f28799',
500: '#e44d71',
950: '#000000',
},
}SCSS
$custom: #e44d71; $custom-light: #f28799; $custom-dark: #000000;
JSON
{
"hex": "#e44d71",
"rgb": {
"r": 228,
"g": 77,
"b": 113
},
"hsl": {
"h": 345.695,
"s": 73.659,
"l": 59.804
},
"oklch": {
"l": 0.63658,
"c": 0.18732,
"h": 9.9
},
"luminance": 0.22994
}Semantic roles & 50–950 ramp
primary
#E44D71
secondary
#A9E4D6
accent
#F0C437
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#180C0D
muted
#867D7E