#E44D70#E44D70

#E44D70 is a light, vivid red. Relative luminance 0.230; OKLCH L 63.6% C 0.187 H 10.4°. Best body text is #000000 at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#E44D70
RGB	rgb(228, 77, 112)
HSL	hsl(346, 74%, 60%)
HSV	hsv(346, 66%, 89%)
CMYK	cmyk(0%, 66.2%, 50.9%, 10.6%)
CIE-LAB	lab(55.05, 60.73, 13.18)
CIE-LCH	lch(55.05, 62.14, 12.24°)
OKLab	oklab(63.63% 0.1841 0.0337)
OKLCH	oklch(63.63% 0.187 10.4)
XYZ	xyz(37.5766, 22.9765, 17.7823)
Luminance	0.2297 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E44D70 #4DE4C1

analogous

#E44DBB #E44D70 #E4764D

triadic

#E44D70 #70E44D #4D70E4

tetradic

#E44D70 #BBE44D #4DE4C1 #764DE4

square

#E44D70 #BBE44D #4DE4C1 #764DE4

split-complementary

#E44D70 #4DE476 #4DBBE4

monochromatic

#9F1837 #D4204A #E44D70 #EC829B #F4B7C5

Accessibility & contrast

On white

3.75

#E44D70 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.59

#E44D70 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E44D70

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E44D70	#FFFFFF	#000000	##000000
##E44D70	1.00	3.75	5.59	5.59
#FFFFFF	3.75	1.00	21.00	21.00
#000000	5.59	21.00	1.00	1.00
##000000	5.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#707071

Deuteranopia (green-blind)

#988F6C

Tritanopia (blue-blind)

#F8325B

Achromatopsia (no color)

#848484

Design tokens & code

CSS

--color: #e44d70;
/* rgb */ color: rgb(228, 77, 112);
/* oklch */ color: oklch(63.6% 0.187 10.4);

Tailwind

colors: {
  custom: {
    50: '#f38798',
    500: '#e44d70',
    950: '#000000',
  },
}

SCSS

$custom: #e44d70;
$custom-light: #f38798;
$custom-dark: #000000;

JSON

{
  "hex": "#e44d70",
  "rgb": {
    "r": 228,
    "g": 77,
    "b": 112
  },
  "hsl": {
    "h": 346.093,
    "s": 73.659,
    "l": 59.804
  },
  "oklch": {
    "l": 0.63633,
    "c": 0.18719,
    "h": 10.4
  },
  "luminance": 0.22972
}

Semantic roles & 50–950 ramp

primary

#E44D70

secondary

#A9E4D6

accent

#F0C537

background

#FFF8F9

surface

#FFF0F2

border

#D7CBCC

text

#180C0D

muted

#867D7E

Preview Lab

Preview with #E44D70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →