#E44D69#E44D69

#E44D69 is a light, vivid red. Relative luminance 0.228; OKLCH L 63.5% C 0.187 H 13.3°. Best body text is #000000 at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#E44D69
RGB	rgb(228, 77, 105)
HSL	hsl(349, 74%, 60%)
HSV	hsv(349, 66%, 89%)
CMYK	cmyk(0%, 66.2%, 53.9%, 10.6%)
CIE-LAB	lab(54.89, 60.17, 17.11)
CIE-LCH	lch(54.89, 62.56, 15.88°)
OKLab	oklab(63.47% 0.1815 0.043)
OKLCH	oklch(63.47% 0.187 13.3)
XYZ	xyz(37.2019, 22.8266, 15.8088)
Luminance	0.2282 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E44D69 #4DE4C8

analogous

#E44DB5 #E44D69 #E47C4D

triadic

#E44D69 #69E44D #4D69E4

tetradic

#E44D69 #B5E44D #4DE4C8 #7C4DE4

square

#E44D69 #B5E44D #4DE4C8 #7C4DE4

split-complementary

#E44D69 #4DE47C #4DB5E4

monochromatic

#9F1831 #D42041 #E44D69 #EC8296 #F4B7C3

Accessibility & contrast

On white

3.77

#E44D69 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.56

#E44D69 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E44D69

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E44D69	#FFFFFF	#000000	##000000
##E44D69	1.00	3.77	5.56	5.56
#FFFFFF	3.77	1.00	21.00	21.00
#000000	5.56	21.00	1.00	1.00
##000000	5.56	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#727069

Deuteranopia (green-blind)

#998F65

Tritanopia (blue-blind)

#F93058

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #e44d69;
/* rgb */ color: rgb(228, 77, 105);
/* oklch */ color: oklch(63.5% 0.187 13.3);

Tailwind

colors: {
  custom: {
    50: '#f38793',
    500: '#e44d69',
    950: '#000000',
  },
}

SCSS

$custom: #e44d69;
$custom-light: #f38793;
$custom-dark: #000000;

JSON

{
  "hex": "#e44d69",
  "rgb": {
    "r": 228,
    "g": 77,
    "b": 105
  },
  "hsl": {
    "h": 348.874,
    "s": 73.659,
    "l": 59.804
  },
  "oklch": {
    "l": 0.63467,
    "c": 0.18652,
    "h": 13.3
  },
  "luminance": 0.22822
}

Semantic roles & 50–950 ramp

primary

#E44D69

secondary

#A9E4D9

accent

#F0CE37

background

#FFF8F9

surface

#FFF0F1

border

#D7CBCB

text

#180C0D

muted

#867D7E

Preview Lab

Preview with #E44D69

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →