#E44D68#E44D68

#E44D68 is a light, vivid red. Relative luminance 0.228; OKLCH L 63.4% C 0.186 H 13.7°. Best body text is #000000 at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#E44D68
RGB	rgb(228, 77, 104)
HSL	hsl(349, 74%, 60%)
HSV	hsv(349, 66%, 89%)
CMYK	cmyk(0%, 66.2%, 54.4%, 10.6%)
CIE-LAB	lab(54.87, 60.09, 17.68)
CIE-LCH	lch(54.87, 62.64, 16.39°)
OKLab	oklab(63.44% 0.1811 0.0443)
OKLCH	oklch(63.44% 0.186 13.7)
XYZ	xyz(37.1508, 22.8062, 15.5397)
Luminance	0.2280 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E44D68 #4DE4C9

analogous

#E44DB3 #E44D68 #E47E4D

triadic

#E44D68 #68E44D #4D68E4

tetradic

#E44D68 #B3E44D #4DE4C9 #7E4DE4

square

#E44D68 #B3E44D #4DE4C9 #7E4DE4

split-complementary

#E44D68 #4DE47E #4DB3E4

monochromatic

#9F1830 #D42040 #E44D68 #EC8295 #F4B7C2

Accessibility & contrast

On white

3.78

#E44D68 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.56

#E44D68 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E44D68

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E44D68	#FFFFFF	#000000	##000000
##E44D68	1.00	3.78	5.56	5.56
#FFFFFF	3.78	1.00	21.00	21.00
#000000	5.56	21.00	1.00	1.00
##000000	5.56	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#727068

Deuteranopia (green-blind)

#998F64

Tritanopia (blue-blind)

#F92F58

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #e44d68;
/* rgb */ color: rgb(228, 77, 104);
/* oklch */ color: oklch(63.4% 0.186 13.7);

Tailwind

colors: {
  custom: {
    50: '#f38792',
    500: '#e44d68',
    950: '#000000',
  },
}

SCSS

$custom: #e44d68;
$custom-light: #f38792;
$custom-dark: #000000;

JSON

{
  "hex": "#e44d68",
  "rgb": {
    "r": 228,
    "g": 77,
    "b": 104
  },
  "hsl": {
    "h": 349.272,
    "s": 73.659,
    "l": 59.804
  },
  "oklch": {
    "l": 0.63445,
    "c": 0.18646,
    "h": 13.7
  },
  "luminance": 0.22801
}

Semantic roles & 50–950 ramp

primary

#E44D68

secondary

#A9E4D9

accent

#F0CF37

background

#FFF8F9

surface

#FFF0F1

border

#D7CBCB

text

#180C0D

muted

#867D7E

Preview Lab

Preview with #E44D68

Body copy rendered with the generated semantic roles for this colour.

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