#E44D43#E44D43
#E44D43 is a light, vivid red. Relative luminance 0.222; OKLCH L 62.8% C 0.189 H 27.6°. Best body text is #000000 at 5.44:1 contrast (WCAG AA passes).
Color values
| HEX | #E44D43 |
|---|---|
| RGB | rgb(228, 77, 67) |
| HSL | hsl(4, 75%, 58%) |
| HSV | hsv(4, 71%, 89%) |
| CMYK | cmyk(0%, 66.2%, 70.6%, 10.6%) |
| CIE-LAB | lab(54.25, 57.83, 38.35) |
| CIE-LCH | lch(54.25, 69.39, 33.55°) |
| OKLab | oklab(62.78% 0.1673 0.0876) |
| OKLCH | oklch(62.78% 0.189 27.6) |
| XYZ | xyz(35.6658, 22.2121, 7.7184) |
| Luminance | 0.2221 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pale Red
#D9544D
ΔE00 2.72
Pastel Red
#DB5856
ΔE00 4.30
Dark Coral
#CF524E
ΔE00 4.80
Light Red
#FF474C
ΔE00 5.13
Strawberry (survey)
#FB2943
ΔE00 5.36
Tomato (survey)
#EF4026
ΔE00 5.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E44D43 #43DAE4
analogous
#E44389 #E44D43 #E49E43
triadic
#E44D43 #43E44D #4D43E4
tetradic
#E44D43 #89E443 #43DAE4 #9E43E4
square
#E44D43 #89E443 #43DAE4 #9E43E4
split-complementary
#E44D43 #43E49E #4389E4
monochromatic
#971E16 #CC281D #E44D43 #EC8079 #F3B2AE
Accessibility & contrast
On white
3.86
#E44D43 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.44
#E44D43 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E44D43
5.44:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E44D43 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E44D43 | 1.00 | 3.86 | 5.44 | 5.44 |
| #FFFFFF | 3.86 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.44 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.44 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#776D41
Deuteranopia (green-blind)
#9D8E3E
Tritanopia (blue-blind)
#FA234C
Achromatopsia (no color)
#828282
Design tokens & code
CSS
--color: #e44d43; /* rgb */ color: rgb(228, 77, 67); /* oklch */ color: oklch(62.8% 0.189 27.6);
Tailwind
colors: {
custom: {
50: '#f58778',
500: '#e44d43',
950: '#000000',
},
}SCSS
$custom: #e44d43; $custom-light: #f58778; $custom-dark: #000000;
JSON
{
"hex": "#e44d43",
"rgb": {
"r": 228,
"g": 77,
"b": 67
},
"hsl": {
"h": 3.727,
"s": 74.884,
"l": 57.843
},
"oklch": {
"l": 0.6278,
"c": 0.18887,
"h": 27.6
},
"luminance": 0.22207
}Semantic roles & 50–950 ramp
primary
#E44D43
secondary
#A1DEE2
accent
#E6F236
background
#FFF8F7
surface
#FFF0ED
border
#D7CBC8
text
#190C09
muted
#867D7B