#E44968#E44968

#E44968 is a light, vivid red. Relative luminance 0.223; OKLCH L 63.0% C 0.191 H 12.8°. Best body text is #000000 at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#E44968
RGB	rgb(228, 73, 104)
HSL	hsl(348, 74%, 59%)
HSV	hsv(348, 68%, 89%)
CMYK	cmyk(0%, 68%, 54.4%, 10.6%)
CIE-LAB	lab(54.31, 61.65, 16.90)
CIE-LCH	lch(54.31, 63.92, 15.33°)
OKLab	oklab(63.02% 0.1861 0.0424)
OKLCH	oklch(63.02% 0.191 12.8)
XYZ	xyz(36.8795, 22.2635, 15.4493)
Luminance	0.2226 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E44968 #49E4C5

analogous

#E449B6 #E44968 #E47849

triadic

#E44968 #68E449 #4968E4

tetradic

#E44968 #B6E449 #49E4C5 #7849E4

square

#E44968 #B6E449 #49E4C5 #7849E4

split-complementary

#E44968 #49E478 #49B6E4

monochromatic

#9C1732 #D11F43 #E44968 #EC7E94 #F4B4C0

Accessibility & contrast

On white

3.85

#E44968 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.45

#E44968 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E44968

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E44968	#FFFFFF	#000000	##000000
##E44968	1.00	3.85	5.45	5.45
#FFFFFF	3.85	1.00	21.00	21.00
#000000	5.45	21.00	1.00	1.00
##000000	5.45	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F6E68

Deuteranopia (green-blind)

#978E64

Tritanopia (blue-blind)

#F92855

Achromatopsia (no color)

#828282

Design tokens & code

CSS

--color: #e44968;
/* rgb */ color: rgb(228, 73, 104);
/* oklch */ color: oklch(63.0% 0.191 12.8);

Tailwind

colors: {
  custom: {
    50: '#f38592',
    500: '#e44968',
    950: '#000000',
  },
}

SCSS

$custom: #e44968;
$custom-light: #f38592;
$custom-dark: #000000;

JSON

{
  "hex": "#e44968",
  "rgb": {
    "r": 228,
    "g": 73,
    "b": 104
  },
  "hsl": {
    "h": 348,
    "s": 74.163,
    "l": 59.02
  },
  "oklch": {
    "l": 0.63023,
    "c": 0.19085,
    "h": 12.8
  },
  "luminance": 0.22259
}

Semantic roles & 50–950 ramp

primary

#E44968

secondary

#A6E3D7

accent

#F1CC37

background

#FFF8F8

surface

#FFF0F0

border

#D7CBCB

text

#180C0D

muted

#867D7D

Preview Lab

Preview with #E44968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →