#E4494D#E4494D
#E4494D is a light, vivid red. Relative luminance 0.218; OKLCH L 62.5% C 0.191 H 23.2°. Best body text is #000000 at 5.36:1 contrast (WCAG AA passes).
Color values
| HEX | #E4494D |
|---|---|
| RGB | rgb(228, 73, 77) |
| HSL | hsl(358, 74%, 59%) |
| HSV | hsv(358, 68%, 89%) |
| CMYK | cmyk(0%, 68%, 66.2%, 10.6%) |
| CIE-LAB | lab(53.81, 59.90, 32.14) |
| CIE-LCH | lch(53.81, 67.98, 28.22°) |
| OKLab | oklab(62.5% 0.1759 0.0755) |
| OKLCH | oklch(62.5% 0.191 23.2) |
| XYZ | xyz(35.7208, 21.8000, 9.3466) |
| Luminance | 0.2180 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pastel Red
#DB5856
ΔE00 2.70
Pale Red
#D9544D
ΔE00 2.74
Faded Red
#D3494E
ΔE00 3.55
Dark Coral
#CF524E
ΔE00 3.75
Strawberry (survey)
#FB2943
ΔE00 3.97
Pinky Red
#FC2647
ΔE00 4.18
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E4494D #49E4E0
analogous
#E4499A #E4494D #E49349
triadic
#E4494D #4DE449 #494DE4
tetradic
#E4494D #9AE449 #49E4E0 #9349E4
square
#E4494D #9AE449 #49E4E0 #9349E4
split-complementary
#E4494D #49E493 #499AE4
monochromatic
#9C171A #D11F24 #E4494D #EC7E81 #F4B4B5
Accessibility & contrast
On white
3.92
#E4494D on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.36
#E4494D on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E4494D
5.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E4494D | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E4494D | 1.00 | 3.92 | 5.36 | 5.36 |
| #FFFFFF | 3.92 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.36 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.36 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#746C4C
Deuteranopia (green-blind)
#9A8D48
Tritanopia (blue-blind)
#FA1D4C
Achromatopsia (no color)
#818181
Design tokens & code
CSS
--color: #e4494d; /* rgb */ color: rgb(228, 73, 77); /* oklch */ color: oklch(62.5% 0.191 23.2);
Tailwind
colors: {
custom: {
50: '#f4857f',
500: '#e4494d',
950: '#000000',
},
}SCSS
$custom: #e4494d; $custom-light: #f4857f; $custom-dark: #000000;
JSON
{
"hex": "#e4494d",
"rgb": {
"r": 228,
"g": 73,
"b": 77
},
"hsl": {
"h": 358.452,
"s": 74.163,
"l": 59.02
},
"oklch": {
"l": 0.62497,
"c": 0.19136,
"h": 23.2
},
"luminance": 0.21795
}Semantic roles & 50–950 ramp
primary
#E4494D
secondary
#A6E3E1
accent
#F1EC37
background
#FFF8F7
surface
#FFF0EE
border
#D7CBC9
text
#190C0A
muted
#867D7C