#E35740#E35740
#E35740 is a light, vivid red. Relative luminance 0.235; OKLCH L 63.8% C 0.179 H 31.7°. Best body text is #000000 at 5.70:1 contrast (WCAG AA passes).
Color values
| HEX | #E35740 |
|---|---|
| RGB | rgb(227, 87, 64) |
| HSL | hsl(8, 74%, 57%) |
| HSV | hsv(8, 72%, 89%) |
| CMYK | cmyk(0%, 61.7%, 71.8%, 11%) |
| CIE-LAB | lab(55.61, 53.17, 41.50) |
| CIE-LCH | lch(55.61, 67.45, 37.97°) |
| OKLab | oklab(63.76% 0.1523 0.0939) |
| OKLCH | oklch(63.76% 0.179 31.7) |
| XYZ | xyz(36.0159, 23.5225, 7.4933) |
| Luminance | 0.2352 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Tomato (survey)
#EF4026
ΔE00 4.25
Pale Red
#D9544D
ΔE00 5.00
Orangey Red
#FA4224
ΔE00 5.09
Coral (survey)
#FC5A50
ΔE00 5.73
Orange Red
#FD411E
ΔE00 5.93
Tomato
#FF6347
ΔE00 6.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E35740 #40CCE3
analogous
#E3407B #E35740 #E3A840
triadic
#E35740 #40E357 #5740E3
tetradic
#E35740 #7BE340 #40CCE3 #A840E3
square
#E35740 #7BE340 #40CCE3 #A840E3
split-complementary
#E35740 #40E3A8 #407BE3
monochromatic
#932716 #C8361D #E35740 #EB8675 #F3B5AB
Accessibility & contrast
On white
3.68
#E35740 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.70
#E35740 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E35740
5.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E35740 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E35740 | 1.00 | 3.68 | 5.70 | 5.70 |
| #FFFFFF | 3.68 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.70 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.70 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#7D723D
Deuteranopia (green-blind)
#A0913C
Tritanopia (blue-blind)
#F93552
Achromatopsia (no color)
#858585
Design tokens & code
CSS
--color: #e35740; /* rgb */ color: rgb(227, 87, 64); /* oklch */ color: oklch(63.8% 0.179 31.7);
Tailwind
colors: {
custom: {
50: '#f48c76',
500: '#e35740',
950: '#000000',
},
}SCSS
$custom: #e35740; $custom-light: #f48c76; $custom-dark: #000000;
JSON
{
"hex": "#e35740",
"rgb": {
"r": 227,
"g": 87,
"b": 64
},
"hsl": {
"h": 8.466,
"s": 74.429,
"l": 57.059
},
"oklch": {
"l": 0.63755,
"c": 0.17889,
"h": 31.7
},
"luminance": 0.23517
}Semantic roles & 50–950 ramp
primary
#E35740
secondary
#9ED7E1
accent
#D7F137
background
#FFF8F7
surface
#FFF0ED
border
#D7CBC8
text
#190C08
muted
#867D7B