#E35540#E35540
#E35540 is a light, vivid red. Relative luminance 0.232; OKLCH L 63.5% C 0.181 H 31.0°. Best body text is #000000 at 5.64:1 contrast (WCAG AA passes).
Color values
| HEX | #E35540 |
|---|---|
| RGB | rgb(227, 85, 64) |
| HSL | hsl(8, 74%, 57%) |
| HSV | hsv(8, 72%, 89%) |
| CMYK | cmyk(0%, 62.6%, 71.8%, 11%) |
| CIE-LAB | lab(55.28, 54.04, 41.13) |
| CIE-LCH | lch(55.28, 67.91, 37.28°) |
| OKLab | oklab(63.51% 0.155 0.0931) |
| OKLCH | oklch(63.51% 0.181 31) |
| XYZ | xyz(35.8563, 23.2031, 7.4401) |
| Luminance | 0.2320 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Tomato (survey)
#EF4026
ΔE00 4.24
Pale Red
#D9544D
ΔE00 4.55
Orangey Red
#FA4224
ΔE00 5.24
Coral (survey)
#FC5A50
ΔE00 5.68
Pastel Red
#DB5856
ΔE00 6.10
Orange Red
#FD411E
ΔE00 6.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E35540 #40CEE3
analogous
#E3407D #E35540 #E3A740
triadic
#E35540 #40E355 #5540E3
tetradic
#E35540 #7DE340 #40CEE3 #A740E3
square
#E35540 #7DE340 #40CEE3 #A740E3
split-complementary
#E35540 #40E3A7 #407DE3
monochromatic
#932616 #C8331D #E35540 #EB8575 #F3B4AB
Accessibility & contrast
On white
3.72
#E35540 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.64
#E35540 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E35540
5.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E35540 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E35540 | 1.00 | 3.72 | 5.64 | 5.64 |
| #FFFFFF | 3.72 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.64 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.64 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#7C713D
Deuteranopia (green-blind)
#9F903C
Tritanopia (blue-blind)
#F93251
Achromatopsia (no color)
#848484
Design tokens & code
CSS
--color: #e35540; /* rgb */ color: rgb(227, 85, 64); /* oklch */ color: oklch(63.5% 0.181 31.0);
Tailwind
colors: {
custom: {
50: '#f48b76',
500: '#e35540',
950: '#000000',
},
}SCSS
$custom: #e35540; $custom-light: #f48b76; $custom-dark: #000000;
JSON
{
"hex": "#e35540",
"rgb": {
"r": 227,
"g": 85,
"b": 64
},
"hsl": {
"h": 7.73,
"s": 74.429,
"l": 57.059
},
"oklch": {
"l": 0.6351,
"c": 0.18079,
"h": 31
},
"luminance": 0.23198
}Semantic roles & 50–950 ramp
primary
#E35540
secondary
#9ED8E1
accent
#D9F137
background
#FFF8F7
surface
#FFF0ED
border
#D7CBC8
text
#190C08
muted
#867D7B