#E0738F#E0738F

#E0738F is a light, vivid pink. Relative luminance 0.301; OKLCH L 68.8% C 0.138 H 5.1°. Best body text is #000000 at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#E0738F
RGB	rgb(224, 115, 143)
HSL	hsl(345, 64%, 66%)
HSV	hsv(345, 49%, 88%)
CMYK	cmyk(0%, 48.7%, 36.2%, 12.2%)
CIE-LAB	lab(61.74, 45.25, 4.49)
CIE-LCH	lch(61.74, 45.48, 5.66°)
OKLab	oklab(68.78% 0.1375 0.0122)
OKLCH	oklch(68.78% 0.138 5.1)
XYZ	xyz(41.8312, 30.0959, 29.5873)
Luminance	0.3009 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E0738F #73E0C4

analogous

#E073C6 #E0738F #E08E73

triadic

#E0738F #8FE073 #738FE0

tetradic

#E0738F #C6E073 #73E0C4 #8E73E0

square

#E0738F #C6E073 #73E0C4 #8E73E0

split-complementary

#E0738F #73E08E #73C6E0

monochromatic

#B1274B #D54167 #E0738F #EBA5B7 #F6D7DF

Accessibility & contrast

On white

2.99

#E0738F on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.02

#E0738F on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E0738F

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E0738F	#FFFFFF	#000000	##000000
##E0738F	1.00	2.99	7.02	7.02
#FFFFFF	2.99	1.00	21.00	21.00
#000000	7.02	21.00	1.00	1.00
##000000	7.02	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#868890

Deuteranopia (green-blind)

#A19D8D

Tritanopia (blue-blind)

#F0697D

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e0738f;
/* rgb */ color: rgb(224, 115, 143);
/* oklch */ color: oklch(68.8% 0.138 5.1);

Tailwind

colors: {
  custom: {
    50: '#ed9eaf',
    500: '#e0738f',
    950: '#000000',
  },
}

SCSS

$custom: #e0738f;
$custom-light: #ed9eaf;
$custom-dark: #000000;

JSON

{
  "hex": "#e0738f",
  "rgb": {
    "r": 224,
    "g": 115,
    "b": 143
  },
  "hsl": {
    "h": 344.587,
    "s": 63.743,
    "l": 66.471
  },
  "oklch": {
    "l": 0.6878,
    "c": 0.13801,
    "h": 5.1
  },
  "luminance": 0.30092
}

Semantic roles & 50–950 ramp

primary

#E0738F

secondary

#C6E9E0

accent

#CC9E1A

background

#FEF9FA

surface

#FDF2F4

border

#D5CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E0738F

Body copy rendered with the generated semantic roles for this colour.

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