#E072DA#E072DA

#E072DA is a light, vivid purple. Relative luminance 0.329; OKLCH L 71.4% C 0.185 H 329.4°. Best body text is #000000 at 7.59:1 contrast (WCAG AA passes).

Color values

HEX	#E072DA
RGB	rgb(224, 114, 218)
HSL	hsl(303, 64%, 66%)
HSV	hsv(303, 49%, 88%)
CMYK	cmyk(0%, 49.1%, 2.7%, 12.2%)
CIE-LAB	lab(64.12, 56.70, -34.54)
CIE-LCH	lch(64.12, 66.39, 328.65°)
OKLab	oklab(71.41% 0.1595 -0.0944)
OKLCH	oklch(71.41% 0.185 329.4)
XYZ	xyz(49.4121, 32.9468, 70.0728)
Luminance	0.3294 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E072DA #72E078

analogous

#AF72E0 #E072DA #E072A3

triadic

#E072DA #DAE072 #72DAE0

tetradic

#E072DA #E0AF72 #72E078 #72A3E0

square

#E072DA #E0AF72 #72E078 #72A3E0

split-complementary

#E072DA #A3E072 #72E0AF

monochromatic

#B127A9 #D540CD #E072DA #EBA4E7 #F6D6F4

Accessibility & contrast

On white

2.77

#E072DA on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.59

#E072DA on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E072DA

7.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E072DA	#FFFFFF	#000000	##000000
##E072DA	1.00	2.77	7.59	7.59
#FFFFFF	2.77	1.00	21.00	21.00
#000000	7.59	21.00	1.00	1.00
##000000	7.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B92DD

Deuteranopia (green-blind)

#8BA1D7

Tritanopia (blue-blind)

#E77C9C

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #e072da;
/* rgb */ color: rgb(224, 114, 218);
/* oklch */ color: oklch(71.4% 0.185 329.4);

Tailwind

colors: {
  custom: {
    50: '#ec9ee5',
    500: '#e072da',
    950: '#000000',
  },
}

SCSS

$custom: #e072da;
$custom-light: #ec9ee5;
$custom-dark: #000000;

JSON

{
  "hex": "#e072da",
  "rgb": {
    "r": 224,
    "g": 114,
    "b": 218
  },
  "hsl": {
    "h": 303.273,
    "s": 63.953,
    "l": 66.275
  },
  "oklch": {
    "l": 0.71405,
    "c": 0.18535,
    "h": 329.4
  },
  "luminance": 0.32944
}

Semantic roles & 50–950 ramp

primary

#E072DA

secondary

#C5E9C7

accent

#CC231A

background

#FEFAFE

surface

#FDF3FC

border

#D5CDD5

text

#170F16

muted

#857F84

Preview Lab

Preview with #E072DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →