#E0728D#E0728D

#E0728D is a light, vivid red. Relative luminance 0.298; OKLCH L 68.6% C 0.139 H 5.9°. Best body text is #000000 at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#E0728D
RGB	rgb(224, 114, 141)
HSL	hsl(345, 64%, 66%)
HSV	hsv(345, 49%, 88%)
CMYK	cmyk(0%, 49.1%, 37.1%, 12.2%)
CIE-LAB	lab(61.49, 45.52, 5.28)
CIE-LCH	lch(61.49, 45.83, 6.62°)
OKLab	oklab(68.58% 0.1383 0.0142)
OKLCH	oklch(68.58% 0.139 5.9)
XYZ	xyz(41.5676, 29.8090, 28.7587)
Luminance	0.2980 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E0728D #72E0C5

analogous

#E072C4 #E0728D #E08E72

triadic

#E0728D #8DE072 #728DE0

tetradic

#E0728D #C4E072 #72E0C5 #8E72E0

square

#E0728D #C4E072 #72E0C5 #8E72E0

split-complementary

#E0728D #72E08E #72C4E0

monochromatic

#B12749 #D54064 #E0728D #EBA4B6 #F6D6DE

Accessibility & contrast

On white

3.02

#E0728D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.96

#E0728D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E0728D

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E0728D	#FFFFFF	#000000	##000000
##E0728D	1.00	3.02	6.96	6.96
#FFFFFF	3.02	1.00	21.00	21.00
#000000	6.96	21.00	1.00	1.00
##000000	6.96	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#85878E

Deuteranopia (green-blind)

#A19C8B

Tritanopia (blue-blind)

#F0687C

Achromatopsia (no color)

#949494

Design tokens & code

CSS

--color: #e0728d;
/* rgb */ color: rgb(224, 114, 141);
/* oklch */ color: oklch(68.6% 0.139 5.9);

Tailwind

colors: {
  custom: {
    50: '#ed9dae',
    500: '#e0728d',
    950: '#000000',
  },
}

SCSS

$custom: #e0728d;
$custom-light: #ed9dae;
$custom-dark: #000000;

JSON

{
  "hex": "#e0728d",
  "rgb": {
    "r": 224,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 345.273,
    "s": 63.953,
    "l": 66.275
  },
  "oklch": {
    "l": 0.68576,
    "c": 0.13901,
    "h": 5.9
  },
  "luminance": 0.29805
}

Semantic roles & 50–950 ramp

primary

#E0728D

secondary

#C5E9E0

accent

#CCA01A

background

#FEF9FA

surface

#FDF2F4

border

#D5CCCE

text

#170E10

muted

#857E7F

Preview Lab

Preview with #E0728D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →