#E0728C#E0728C

#E0728C is a light, vivid red. Relative luminance 0.298; OKLCH L 68.5% C 0.139 H 6.5°. Best body text is #000000 at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#E0728C
RGB	rgb(224, 114, 140)
HSL	hsl(346, 64%, 66%)
HSV	hsv(346, 49%, 88%)
CMYK	cmyk(0%, 49.1%, 37.5%, 12.2%)
CIE-LAB	lab(61.46, 45.41, 5.82)
CIE-LCH	lch(61.46, 45.78, 7.30°)
OKLab	oklab(68.55% 0.1379 0.0156)
OKLCH	oklch(68.55% 0.139 6.5)
XYZ	xyz(41.4936, 29.7793, 28.3686)
Luminance	0.2978 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E0728C #72E0C6

analogous

#E072C3 #E0728C #E08F72

triadic

#E0728C #8CE072 #728CE0

tetradic

#E0728C #C3E072 #72E0C6 #8F72E0

square

#E0728C #C3E072 #72E0C6 #8F72E0

split-complementary

#E0728C #72E08F #72C3E0

monochromatic

#B12747 #D54063 #E0728C #EBA4B5 #F6D6DE

Accessibility & contrast

On white

3.02

#E0728C on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.96

#E0728C on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E0728C

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E0728C	#FFFFFF	#000000	##000000
##E0728C	1.00	3.02	6.96	6.96
#FFFFFF	3.02	1.00	21.00	21.00
#000000	6.96	21.00	1.00	1.00
##000000	6.96	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#86878D

Deuteranopia (green-blind)

#A19C8A

Tritanopia (blue-blind)

#F1677B

Achromatopsia (no color)

#949494

Design tokens & code

CSS

--color: #e0728c;
/* rgb */ color: rgb(224, 114, 140);
/* oklch */ color: oklch(68.5% 0.139 6.5);

Tailwind

colors: {
  custom: {
    50: '#ed9dad',
    500: '#e0728c',
    950: '#000000',
  },
}

SCSS

$custom: #e0728c;
$custom-light: #ed9dad;
$custom-dark: #000000;

JSON

{
  "hex": "#e0728c",
  "rgb": {
    "r": 224,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 345.818,
    "s": 63.953,
    "l": 66.275
  },
  "oklch": {
    "l": 0.68548,
    "c": 0.1388,
    "h": 6.5
  },
  "luminance": 0.29775
}

Semantic roles & 50–950 ramp

primary

#E0728C

secondary

#C5E9E0

accent

#CCA21A

background

#FEF9FA

surface

#FDF2F4

border

#D5CCCE

text

#170E10

muted

#857E7F

Preview Lab

Preview with #E0728C

Body copy rendered with the generated semantic roles for this colour.

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