#E0544D#E0544D

#E0544D is a light, vivid red. Relative luminance 0.227; OKLCH L 63.1% C 0.176 H 26.3°. Best body text is #000000 at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#E0544D
RGB	rgb(224, 84, 77)
HSL	hsl(3, 70%, 59%)
HSV	hsv(3, 66%, 88%)
CMYK	cmyk(0%, 62.5%, 65.6%, 12.2%)
CIE-LAB	lab(54.79, 54.11, 33.19)
CIE-LCH	lch(54.79, 63.48, 31.53°)
OKLab	oklab(63.1% 0.158 0.078)
OKLCH	oklch(63.1% 0.176 26.3)
XYZ	xyz(35.2539, 22.7286, 9.5504)
Luminance	0.2272 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E0544D #4DD9E0

analogous

#E04D90 #E0544D #E09E4D

triadic

#E0544D #4DE054 #544DE0

tetradic

#E0544D #90E04D #4DD9E0 #9E4DE0

square

#E0544D #90E04D #4DD9E0 #9E4DE0

split-complementary

#E0544D #4DE09E #4D90E0

monochromatic

#98201A #CC2C24 #E0544D #E98681 #F2B8B5

Accessibility & contrast

On white

3.79

#E0544D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.54

#E0544D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E0544D

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E0544D	#FFFFFF	#000000	##000000
##E0544D	1.00	3.79	5.54	5.54
#FFFFFF	3.79	1.00	21.00	21.00
#000000	5.54	21.00	1.00	1.00
##000000	5.54	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#79704B

Deuteranopia (green-blind)

#9C8E49

Tritanopia (blue-blind)

#F53553

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #e0544d;
/* rgb */ color: rgb(224, 84, 77);
/* oklch */ color: oklch(63.1% 0.176 26.3);

Tailwind

colors: {
  custom: {
    50: '#f18a7f',
    500: '#e0544d',
    950: '#000000',
  },
}

SCSS

$custom: #e0544d;
$custom-light: #f18a7f;
$custom-dark: #000000;

JSON

{
  "hex": "#e0544d",
  "rgb": {
    "r": 224,
    "g": 84,
    "b": 77
  },
  "hsl": {
    "h": 2.857,
    "s": 70.335,
    "l": 59.02
  },
  "oklch": {
    "l": 0.63102,
    "c": 0.17621,
    "h": 26.3
  },
  "luminance": 0.22724
}

Semantic roles & 50–950 ramp

primary

#E0544D

secondary

#A8DFE1

accent

#E5ED3B

background

#FFF8F7

surface

#FFF0EE

border

#D7CBC9

text

#180C0A

muted

#867D7C

Preview Lab

Preview with #E0544D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →