#E04D74#E04D74

#E04D74 is a light, vivid pink. Relative luminance 0.224; OKLCH L 63.1% C 0.184 H 8.0°. Best body text is #000000 at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#E04D74
RGB	rgb(224, 77, 116)
HSL	hsl(344, 70%, 59%)
HSV	hsv(344, 66%, 88%)
CMYK	cmyk(0%, 65.6%, 48.2%, 12.2%)
CIE-LAB	lab(54.47, 59.84, 9.89)
CIE-LCH	lch(54.47, 60.66, 9.38°)
OKLab	oklab(63.11% 0.1821 0.0257)
OKLCH	oklch(63.11% 0.184 8)
XYZ	xyz(36.5497, 22.4206, 18.9225)
Luminance	0.2242 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E04D74 #4DE0B9

analogous

#E04DBD #E04D74 #E0704D

triadic

#E04D74 #74E04D #4D74E0

tetradic

#E04D74 #BDE04D #4DE0B9 #704DE0

square

#E04D74 #BDE04D #4DE0B9 #704DE0

split-complementary

#E04D74 #4DE070 #4DBDE0

monochromatic

#981A3C #CC2450 #E04D74 #E9819D #F2B5C5

Accessibility & contrast

On white

3.83

#E04D74 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.48

#E04D74 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E04D74

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E04D74	#FFFFFF	#000000	##000000
##E04D74	1.00	3.83	5.48	5.48
#FFFFFF	3.83	1.00	21.00	21.00
#000000	5.48	21.00	1.00	1.00
##000000	5.48	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E7075

Deuteranopia (green-blind)

#948D71

Tritanopia (blue-blind)

#F3365C

Achromatopsia (no color)

#828282

Design tokens & code

CSS

--color: #e04d74;
/* rgb */ color: rgb(224, 77, 116);
/* oklch */ color: oklch(63.1% 0.184 8.0);

Tailwind

colors: {
  custom: {
    50: '#ef879b',
    500: '#e04d74',
    950: '#000000',
  },
}

SCSS

$custom: #e04d74;
$custom-light: #ef879b;
$custom-dark: #000000;

JSON

{
  "hex": "#e04d74",
  "rgb": {
    "r": 224,
    "g": 77,
    "b": 116
  },
  "hsl": {
    "h": 344.082,
    "s": 70.335,
    "l": 59.02
  },
  "oklch": {
    "l": 0.63108,
    "c": 0.18385,
    "h": 8
  },
  "luminance": 0.22416
}

Semantic roles & 50–950 ramp

primary

#E04D74

secondary

#A8E1D2

accent

#EDBE3B

background

#FFF8F9

surface

#FFF0F2

border

#D7CBCC

text

#180C0E

muted

#867D7E

Preview Lab

Preview with #E04D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →