#E04D70#E04D70
#E04D70 is a light, vivid red. Relative luminance 0.223; OKLCH L 63.0% C 0.183 H 9.8°. Best body text is #000000 at 5.47:1 contrast (WCAG AA passes).
Color values
| HEX | #E04D70 |
|---|---|
| RGB | rgb(224, 77, 112) |
| HSL | hsl(346, 70%, 59%) |
| HSV | hsv(346, 66%, 88%) |
| CMYK | cmyk(0%, 65.6%, 50%, 12.2%) |
| CIE-LAB | lab(54.38, 59.50, 12.14) |
| CIE-LCH | lch(54.38, 60.72, 11.53°) |
| OKLab | oklab(63.01% 0.1806 0.0311) |
| OKLCH | oklch(63.01% 0.183 9.8) |
| XYZ | xyz(36.3220, 22.3296, 17.7234) |
| Luminance | 0.2233 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose (survey)
#CF6275
ΔE00 4.46
Blush
#DE5D83
ΔE00 4.52
Cherry
#DE3163
ΔE00 4.58
Darkish Pink
#DA467D
ΔE00 5.23
Deep Rose
#C74767
ΔE00 5.64
Pinkish
#D46A7E
ΔE00 5.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E04D70 #4DE0BD
analogous
#E04DBA #E04D70 #E0744D
triadic
#E04D70 #70E04D #4D70E0
tetradic
#E04D70 #BAE04D #4DE0BD #744DE0
square
#E04D70 #BAE04D #4DE0BD #744DE0
split-complementary
#E04D70 #4DE074 #4DBAE0
monochromatic
#981A38 #CC244C #E04D70 #E9819A #F2B5C4
Accessibility & contrast
On white
3.84
#E04D70 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.47
#E04D70 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E04D70
5.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E04D70 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E04D70 | 1.00 | 3.84 | 5.47 | 5.47 |
| #FFFFFF | 3.84 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.47 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.47 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6F6F71
Deuteranopia (green-blind)
#958D6C
Tritanopia (blue-blind)
#F4345B
Achromatopsia (no color)
#828282
Design tokens & code
CSS
--color: #e04d70; /* rgb */ color: rgb(224, 77, 112); /* oklch */ color: oklch(63.0% 0.183 9.8);
Tailwind
colors: {
custom: {
50: '#ef8798',
500: '#e04d70',
950: '#000000',
},
}SCSS
$custom: #e04d70; $custom-light: #ef8798; $custom-dark: #000000;
JSON
{
"hex": "#e04d70",
"rgb": {
"r": 224,
"g": 77,
"b": 112
},
"hsl": {
"h": 345.714,
"s": 70.335,
"l": 59.02
},
"oklch": {
"l": 0.63006,
"c": 0.18324,
"h": 9.8
},
"luminance": 0.22325
}Semantic roles & 50–950 ramp
primary
#E04D70
secondary
#A8E1D4
accent
#EDC33B
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#180C0D
muted
#867D7E