#E04544#E04544
#E04544 is a mid, vivid red. Relative luminance 0.205; OKLCH L 61.3% C 0.192 H 25.2°. Best body text is #000000 at 5.10:1 contrast (WCAG AA passes).
Color values
| HEX | #E04544 |
|---|---|
| RGB | rgb(224, 69, 68) |
| HSL | hsl(0, 72%, 57%) |
| HSV | hsv(0, 70%, 88%) |
| CMYK | cmyk(0%, 69.2%, 69.6%, 12.2%) |
| CIE-LAB | lab(52.43, 59.70, 35.47) |
| CIE-LCH | lch(52.43, 69.44, 30.72°) |
| OKLab | oklab(61.29% 0.1739 0.0817) |
| OKLCH | oklch(61.29% 0.192 25.2) |
| XYZ | xyz(33.9157, 20.5259, 7.6438) |
| Luminance | 0.2052 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pale Red
#D9544D
ΔE00 2.58
Dark Coral
#CF524E
ΔE00 3.46
Faded Red
#D3494E
ΔE00 3.71
Pastel Red
#DB5856
ΔE00 3.92
Strawberry (survey)
#FB2943
ΔE00 4.57
Pinky Red
#FC2647
ΔE00 5.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E04544 #44DFE0
analogous
#E04491 #E04544 #E09344
triadic
#E04544 #44E045 #4544E0
tetradic
#E04544 #91E044 #44DFE0 #9344E0
square
#E04544 #91E044 #44DFE0 #9344E0
split-complementary
#E04544 #44E093 #4491E0
monochromatic
#911918 #C62221 #E04544 #E97978 #F1ADAD
Accessibility & contrast
On white
4.11
#E04544 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.10
#E04544 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E04544
5.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E04544 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E04544 | 1.00 | 4.11 | 5.10 | 5.10 |
| #FFFFFF | 4.11 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.10 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.10 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#716842
Deuteranopia (green-blind)
#98893F
Tritanopia (blue-blind)
#F61147
Achromatopsia (no color)
#7D7D7D
Design tokens & code
CSS
--color: #e04544; /* rgb */ color: rgb(224, 69, 68); /* oklch */ color: oklch(61.3% 0.192 25.2);
Tailwind
colors: {
custom: {
50: '#f28278',
500: '#e04544',
950: '#000000',
},
}SCSS
$custom: #e04544; $custom-light: #f28278; $custom-dark: #000000;
JSON
{
"hex": "#e04544",
"rgb": {
"r": 224,
"g": 69,
"b": 68
},
"hsl": {
"h": 0.385,
"s": 71.56,
"l": 57.255
},
"oklch": {
"l": 0.61289,
"c": 0.19211,
"h": 25.2
},
"luminance": 0.20521
}Semantic roles & 50–950 ramp
primary
#E04544
secondary
#A0DFE0
accent
#EDEE3A
background
#FFF8F7
surface
#FFEFED
border
#D7CAC8
text
#180B09
muted
#867C7B