#DD73B4#DD73B4

#DD73B4 is a light, vivid pink. Relative luminance 0.309; OKLCH L 69.6% C 0.152 H 344.1°. Best body text is #000000 at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#DD73B4
RGB	rgb(221, 115, 180)
HSL	hsl(323, 61%, 66%)
HSV	hsv(323, 48%, 87%)
CMYK	cmyk(0%, 48%, 18.6%, 13.3%)
CIE-LAB	lab(62.45, 49.19, -15.69)
CIE-LCH	lch(62.45, 51.64, 342.31°)
OKLab	oklab(69.6% 0.1462 -0.0416)
OKLCH	oklch(69.6% 0.152 344.1)
XYZ	xyz(44.1886, 30.9322, 46.8143)
Luminance	0.3093 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DD73B4 #73DD9C

analogous

#D173DD #DD73B4 #DD737F

triadic

#DD73B4 #B4DD73 #73B4DD

tetradic

#DD73B4 #DDD173 #73DD9C #737FDD

square

#DD73B4 #DDD173 #73DD9C #737FDD

split-complementary

#DD73B4 #7FDD73 #73DDD1

monochromatic

#AC2A7A #D1429A #DD73B4 #E9A4CE #F5D5E9

Accessibility & contrast

On white

2.92

#DD73B4 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.19

#DD73B4 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DD73B4

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DD73B4	#FFFFFF	#000000	##000000
##DD73B4	1.00	2.92	7.19	7.19
#FFFFFF	2.92	1.00	21.00	21.00
#000000	7.19	21.00	1.00	1.00
##000000	7.19	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7B8CB6

Deuteranopia (green-blind)

#979DB1

Tritanopia (blue-blind)

#E9738C

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #dd73b4;
/* rgb */ color: rgb(221, 115, 180);
/* oklch */ color: oklch(69.6% 0.152 344.1);

Tailwind

colors: {
  custom: {
    50: '#ea9eca',
    500: '#dd73b4',
    950: '#000000',
  },
}

SCSS

$custom: #dd73b4;
$custom-light: #ea9eca;
$custom-dark: #000000;

JSON

{
  "hex": "#dd73b4",
  "rgb": {
    "r": 221,
    "g": 115,
    "b": 180
  },
  "hsl": {
    "h": 323.208,
    "s": 60.92,
    "l": 65.882
  },
  "oklch": {
    "l": 0.69601,
    "c": 0.15201,
    "h": 344.1
  },
  "luminance": 0.30929
}

Semantic roles & 50–950 ramp

primary

#DD73B4

secondary

#C4E7D2

accent

#C95F1D

background

#FEF9FC

surface

#FDF2F8

border

#D5CCD1

text

#160F13

muted

#847E82

Preview Lab

Preview with #DD73B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →