#DD72E7#DD72E7

#DD72E7 is a light, vivid purple. Relative luminance 0.332; OKLCH L 71.7% C 0.195 H 324.1°. Best body text is #000000 at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#DD72E7
RGB	rgb(221, 114, 231)
HSL	hsl(295, 71%, 68%)
HSV	hsv(295, 51%, 91%)
CMYK	cmyk(4.3%, 50.6%, 0%, 9.4%)
CIE-LAB	lab(64.31, 58.18, -41.52)
CIE-LCH	lch(64.31, 71.47, 324.49°)
OKLab	oklab(71.65% 0.1581 -0.1145)
OKLCH	oklch(71.65% 0.195 324.1)
XYZ	xyz(50.2586, 33.1788, 79.3426)
Luminance	0.3318 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DD72E7 #7CE772

analogous

#A372E7 #DD72E7 #E772B6

triadic

#DD72E7 #E7DD72 #72E7DD

tetradic

#DD72E7 #E7A372 #7CE772 #72B6E7

square

#DD72E7 #E7A372 #7CE772 #72B6E7

split-complementary

#DD72E7 #B6E772 #72E7A3

monochromatic

#B120BE #D03EDE #DD72E7 #EAA6F0 #F6DBF9

Accessibility & contrast

On white

2.75

#DD72E7 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.64

#DD72E7 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DD72E7

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DD72E7	#FFFFFF	#000000	##000000
##DD72E7	1.00	2.75	7.64	7.64
#FFFFFF	2.75	1.00	21.00	21.00
#000000	7.64	21.00	1.00	1.00
##000000	7.64	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6394EB

Deuteranopia (green-blind)

#83A0E4

Tritanopia (blue-blind)

#E181A2

Achromatopsia (no color)

#9C9C9C

Design tokens & code

CSS

--color: #dd72e7;
/* rgb */ color: rgb(221, 114, 231);
/* oklch */ color: oklch(71.7% 0.195 324.1);

Tailwind

colors: {
  custom: {
    50: '#ea9eef',
    500: '#dd72e7',
    950: '#000000',
  },
}

SCSS

$custom: #dd72e7;
$custom-light: #ea9eef;
$custom-dark: #000000;

JSON

{
  "hex": "#dd72e7",
  "rgb": {
    "r": 221,
    "g": 114,
    "b": 231
  },
  "hsl": {
    "h": 294.872,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.7165,
    "c": 0.19521,
    "h": 324.1
  },
  "luminance": 0.33176
}

Semantic roles & 50–950 ramp

primary

#DD72E7

secondary

#CBEDC8

accent

#D31323

background

#FEFAFE

surface

#FDF3FD

border

#D5CDD5

text

#160F16

muted

#847F84

Preview Lab

Preview with #DD72E7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →