#DA72E7#DA72E7

#DA72E7 is a light, vivid purple. Relative luminance 0.327; OKLCH L 71.3% C 0.194 H 323.0°. Best body text is #000000 at 7.54:1 contrast (WCAG AA passes).

Color values

HEX	#DA72E7
RGB	rgb(218, 114, 231)
HSL	hsl(293, 71%, 68%)
HSV	hsv(293, 51%, 91%)
CMYK	cmyk(5.6%, 50.6%, 0%, 9.4%)
CIE-LAB	lab(63.93, 57.37, -42.14)
CIE-LCH	lch(63.93, 71.18, 323.70°)
OKLab	oklab(71.29% 0.1547 -0.1164)
OKLCH	oklch(71.29% 0.194 323)
XYZ	xyz(49.3531, 32.7119, 79.3002)
Luminance	0.3271 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72E7 #7FE772

analogous

#9F72E7 #DA72E7 #E772BA

triadic

#DA72E7 #E7DA72 #72E7DA

tetradic

#DA72E7 #E79F72 #7FE772 #72BAE7

square

#DA72E7 #E79F72 #7FE772 #72BAE7

split-complementary

#DA72E7 #BAE772 #72E79F

monochromatic

#AD20BE #CC3EDE #DA72E7 #E8A6F0 #F5DBF9

Accessibility & contrast

On white

2.78

#DA72E7 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.54

#DA72E7 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72E7

7.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72E7	#FFFFFF	#000000	##000000
##DA72E7	1.00	2.78	7.54	7.54
#FFFFFF	2.78	1.00	21.00	21.00
#000000	7.54	21.00	1.00	1.00
##000000	7.54	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6193EB

Deuteranopia (green-blind)

#819FE4

Tritanopia (blue-blind)

#DD81A2

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #da72e7;
/* rgb */ color: rgb(218, 114, 231);
/* oklch */ color: oklch(71.3% 0.194 323.0);

Tailwind

colors: {
  custom: {
    50: '#e89eef',
    500: '#da72e7',
    950: '#000000',
  },
}

SCSS

$custom: #da72e7;
$custom-light: #e89eef;
$custom-dark: #000000;

JSON

{
  "hex": "#da72e7",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 231
  },
  "hsl": {
    "h": 293.333,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.71291,
    "c": 0.19357,
    "h": 323
  },
  "luminance": 0.3271
}

Semantic roles & 50–950 ramp

primary

#DA72E7

secondary

#CCEDC8

accent

#D31328

background

#FEFAFE

surface

#FDF3FD

border

#D5CDD5

text

#160F16

muted

#847F84

Preview Lab

Preview with #DA72E7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →