#DA72E4#DA72E4

#DA72E4 is a light, vivid purple. Relative luminance 0.325; OKLCH L 71.1% C 0.191 H 324.0°. Best body text is #000000 at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#DA72E4
RGB	rgb(218, 114, 228)
HSL	hsl(295, 68%, 67%)
HSV	hsv(295, 50%, 89%)
CMYK	cmyk(4.4%, 50%, 0%, 10.6%)
CIE-LAB	lab(63.79, 56.81, -40.68)
CIE-LCH	lch(63.79, 69.88, 324.39°)
OKLab	oklab(71.15% 0.1543 -0.1122)
OKLCH	oklch(71.15% 0.191 324)
XYZ	xyz(48.9330, 32.5439, 77.0878)
Luminance	0.3254 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72E4 #7CE472

analogous

#A172E4 #DA72E4 #E472B5

triadic

#DA72E4 #E4DA72 #72E4DA

tetradic

#DA72E4 #E4A172 #7CE472 #72B5E4

square

#DA72E4 #E4A172 #7CE472 #72B5E4

split-complementary

#DA72E4 #B5E472 #72E4A1

monochromatic

#AB23B8 #CD3FDA #DA72E4 #E7A5EE #F5D9F8

Accessibility & contrast

On white

2.80

#DA72E4 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.51

#DA72E4 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72E4

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72E4	#FFFFFF	#000000	##000000
##DA72E4	1.00	2.80	7.51	7.51
#FFFFFF	2.80	1.00	21.00	21.00
#000000	7.51	21.00	1.00	1.00
##000000	7.51	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6392E8

Deuteranopia (green-blind)

#839FE1

Tritanopia (blue-blind)

#DE80A1

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #da72e4;
/* rgb */ color: rgb(218, 114, 228);
/* oklch */ color: oklch(71.1% 0.191 324.0);

Tailwind

colors: {
  custom: {
    50: '#e89eed',
    500: '#da72e4',
    950: '#000000',
  },
}

SCSS

$custom: #da72e4;
$custom-light: #e89eed;
$custom-dark: #000000;

JSON

{
  "hex": "#da72e4",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 228
  },
  "hsl": {
    "h": 294.737,
    "s": 67.857,
    "l": 67.059
  },
  "oklch": {
    "l": 0.71145,
    "c": 0.19077,
    "h": 324
  },
  "luminance": 0.32541
}

Semantic roles & 50–950 ramp

primary

#DA72E4

secondary

#CAEBC7

accent

#D01626

background

#FEFAFE

surface

#FDF3FD

border

#D5CDD5

text

#160F16

muted

#847F84

Preview Lab

Preview with #DA72E4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →