#DA72E3#DA72E3

#DA72E3 is a light, vivid purple. Relative luminance 0.325; OKLCH L 71.1% C 0.190 H 324.3°. Best body text is #000000 at 7.50:1 contrast (WCAG AA passes).

Color values

HEX	#DA72E3
RGB	rgb(218, 114, 227)
HSL	hsl(295, 67%, 67%)
HSV	hsv(295, 50%, 89%)
CMYK	cmyk(4%, 49.8%, 0%, 11%)
CIE-LAB	lab(63.74, 56.63, -40.20)
CIE-LCH	lch(63.74, 69.45, 324.63°)
OKLab	oklab(71.1% 0.1542 -0.1108)
OKLCH	oklch(71.1% 0.19 324.3)
XYZ	xyz(48.7946, 32.4885, 76.3589)
Luminance	0.3249 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72E3 #7BE372

analogous

#A272E3 #DA72E3 #E372B4

triadic

#DA72E3 #E3DA72 #72E3DA

tetradic

#DA72E3 #E3A272 #7BE372 #72B4E3

square

#DA72E3 #E3A272 #7BE372 #72B4E3

split-complementary

#DA72E3 #B4E372 #72E3A2

monochromatic

#AB24B6 #CD3FD9 #DA72E3 #E7A5ED #F5D8F7

Accessibility & contrast

On white

2.80

#DA72E3 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.50

#DA72E3 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72E3

7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72E3	#FFFFFF	#000000	##000000
##DA72E3	1.00	2.80	7.50	7.50
#FFFFFF	2.80	1.00	21.00	21.00
#000000	7.50	21.00	1.00	1.00
##000000	7.50	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6492E7

Deuteranopia (green-blind)

#839FE0

Tritanopia (blue-blind)

#DE80A0

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #da72e3;
/* rgb */ color: rgb(218, 114, 227);
/* oklch */ color: oklch(71.1% 0.190 324.3);

Tailwind

colors: {
  custom: {
    50: '#e89eec',
    500: '#da72e3',
    950: '#000000',
  },
}

SCSS

$custom: #da72e3;
$custom-light: #e89eec;
$custom-dark: #000000;

JSON

{
  "hex": "#da72e3",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 227
  },
  "hsl": {
    "h": 295.221,
    "s": 66.864,
    "l": 66.863
  },
  "oklch": {
    "l": 0.71097,
    "c": 0.18984,
    "h": 324.3
  },
  "luminance": 0.32486
}

Semantic roles & 50–950 ramp

primary

#DA72E3

secondary

#C9EAC6

accent

#CF1725

background

#FEFAFE

surface

#FDF3FD

border

#D5CDD5

text

#160F16

muted

#847F84

Preview Lab

Preview with #DA72E3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →