#DA72D7#DA72D7

#DA72D7 is a light, vivid purple. Relative luminance 0.318; OKLCH L 70.5% C 0.179 H 328.3°. Best body text is #000000 at 7.37:1 contrast (WCAG AA passes).

Color values

HEX	#DA72D7
RGB	rgb(218, 114, 215)
HSL	hsl(302, 58%, 65%)
HSV	hsv(302, 48%, 85%)
CMYK	cmyk(0%, 47.7%, 1.4%, 14.5%)
CIE-LAB	lab(63.22, 54.48, -34.32)
CIE-LCH	lch(63.22, 64.39, 327.79°)
OKLab	oklab(70.53% 0.1523 -0.0939)
OKLCH	oklch(70.53% 0.179 328.3)
XYZ	xyz(47.1958, 31.8490, 67.9383)
Luminance	0.3185 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72D7 #72DA75

analogous

#A972DA #DA72D7 #DA72A3

triadic

#DA72D7 #D7DA72 #72D7DA

tetradic

#DA72D7 #DAA972 #72DA75 #72A3DA

square

#DA72D7 #DAA972 #72DA75 #72A3DA

split-complementary

#DA72D7 #A3DA72 #72DAA9

monochromatic

#A62CA2 #CD42C9 #DA72D7 #E7A2E5 #F3D3F3

Accessibility & contrast

On white

2.85

#DA72D7 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.37

#DA72D7 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72D7

7.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72D7	#FFFFFF	#000000	##000000
##DA72D7	1.00	2.85	7.37	7.37
#FFFFFF	2.85	1.00	21.00	21.00
#000000	7.37	21.00	1.00	1.00
##000000	7.37	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A90DA

Deuteranopia (green-blind)

#889ED4

Tritanopia (blue-blind)

#E07C9B

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #da72d7;
/* rgb */ color: rgb(218, 114, 215);
/* oklch */ color: oklch(70.5% 0.179 328.3);

Tailwind

colors: {
  custom: {
    50: '#e89ee3',
    500: '#da72d7',
    950: '#000000',
  },
}

SCSS

$custom: #da72d7;
$custom-light: #e89ee3;
$custom-dark: #000000;

JSON

{
  "hex": "#da72d7",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 215
  },
  "hsl": {
    "h": 301.731,
    "s": 58.427,
    "l": 65.098
  },
  "oklch": {
    "l": 0.70534,
    "c": 0.17893,
    "h": 328.3
  },
  "luminance": 0.31846
}

Semantic roles & 50–950 ramp

primary

#DA72D7

secondary

#C2E6C3

accent

#C6241F

background

#FEF9FD

surface

#FDF2FB

border

#D5CCD4

text

#160F15

muted

#847E83

Preview Lab

Preview with #DA72D7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →