#DA72D4#DA72D4

#DA72D4 is a light, vivid purple. Relative luminance 0.317; OKLCH L 70.4% C 0.176 H 329.4°. Best body text is #000000 at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#DA72D4
RGB	rgb(218, 114, 212)
HSL	hsl(303, 58%, 65%)
HSV	hsv(303, 48%, 85%)
CMYK	cmyk(0%, 47.7%, 2.8%, 14.5%)
CIE-LAB	lab(63.09, 53.96, -32.84)
CIE-LCH	lch(63.09, 63.16, 328.68°)
OKLab	oklab(70.4% 0.1518 -0.0897)
OKLCH	oklch(70.4% 0.176 329.4)
XYZ	xyz(46.8139, 31.6962, 65.9268)
Luminance	0.3169 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72D4 #72DA78

analogous

#AC72DA #DA72D4 #DA72A0

triadic

#DA72D4 #D4DA72 #72D4DA

tetradic

#DA72D4 #DAAC72 #72DA78 #72A0DA

square

#DA72D4 #DAAC72 #72DA78 #72A0DA

split-complementary

#DA72D4 #A0DA72 #72DAAC

monochromatic

#A62C9F #CD42C5 #DA72D4 #E7A2E3 #F3D3F2

Accessibility & contrast

On white

2.86

#DA72D4 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.34

#DA72D4 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72D4

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72D4	#FFFFFF	#000000	##000000
##DA72D4	1.00	2.86	7.34	7.34
#FFFFFF	2.86	1.00	21.00	21.00
#000000	7.34	21.00	1.00	1.00
##000000	7.34	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C90D7

Deuteranopia (green-blind)

#8A9ED1

Tritanopia (blue-blind)

#E17B99

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #da72d4;
/* rgb */ color: rgb(218, 114, 212);
/* oklch */ color: oklch(70.4% 0.176 329.4);

Tailwind

colors: {
  custom: {
    50: '#e79ee1',
    500: '#da72d4',
    950: '#000000',
  },
}

SCSS

$custom: #da72d4;
$custom-light: #e79ee1;
$custom-dark: #000000;

JSON

{
  "hex": "#da72d4",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 212
  },
  "hsl": {
    "h": 303.462,
    "s": 58.427,
    "l": 65.098
  },
  "oklch": {
    "l": 0.70399,
    "c": 0.17628,
    "h": 329.4
  },
  "luminance": 0.31694
}

Semantic roles & 50–950 ramp

primary

#DA72D4

secondary

#C2E6C4

accent

#C6291F

background

#FEF9FD

surface

#FDF2FB

border

#D5CCD4

text

#160F15

muted

#847E83

Preview Lab

Preview with #DA72D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →