#DA72D3#DA72D3

#DA72D3 is a light, vivid purple. Relative luminance 0.316; OKLCH L 70.4% C 0.175 H 329.8°. Best body text is #000000 at 7.33:1 contrast (WCAG AA passes).

Color values

HEX	#DA72D3
RGB	rgb(218, 114, 211)
HSL	hsl(304, 58%, 65%)
HSV	hsv(304, 48%, 85%)
CMYK	cmyk(0%, 47.7%, 3.2%, 14.5%)
CIE-LAB	lab(63.05, 53.78, -32.34)
CIE-LCH	lch(63.05, 62.76, 328.98°)
OKLab	oklab(70.35% 0.1516 -0.0883)
OKLCH	oklch(70.35% 0.175 329.8)
XYZ	xyz(46.6881, 31.6459, 65.2645)
Luminance	0.3164 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA72D3 #72DA79

analogous

#AD72DA #DA72D3 #DA729F

triadic

#DA72D3 #D3DA72 #72D3DA

tetradic

#DA72D3 #DAAD72 #72DA79 #729FDA

square

#DA72D3 #DAAD72 #72DA79 #729FDA

split-complementary

#DA72D3 #9FDA72 #72DAAD

monochromatic

#A62C9E #CD42C4 #DA72D3 #E7A2E2 #F3D3F1

Accessibility & contrast

On white

2.87

#DA72D3 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.33

#DA72D3 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #DA72D3

7.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA72D3	#FFFFFF	#000000	##000000
##DA72D3	1.00	2.87	7.33	7.33
#FFFFFF	2.87	1.00	21.00	21.00
#000000	7.33	21.00	1.00	1.00
##000000	7.33	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C90D6

Deuteranopia (green-blind)

#8A9ED0

Tritanopia (blue-blind)

#E17B99

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #da72d3;
/* rgb */ color: rgb(218, 114, 211);
/* oklch */ color: oklch(70.4% 0.175 329.8);

Tailwind

colors: {
  custom: {
    50: '#e79ee0',
    500: '#da72d3',
    950: '#000000',
  },
}

SCSS

$custom: #da72d3;
$custom-light: #e79ee0;
$custom-dark: #000000;

JSON

{
  "hex": "#da72d3",
  "rgb": {
    "r": 218,
    "g": 114,
    "b": 211
  },
  "hsl": {
    "h": 304.038,
    "s": 58.427,
    "l": 65.098
  },
  "oklch": {
    "l": 0.70354,
    "c": 0.17541,
    "h": 329.8
  },
  "luminance": 0.31643
}

Semantic roles & 50–950 ramp

primary

#DA72D3

secondary

#C2E6C5

accent

#C62B1F

background

#FEF9FD

surface

#FDF2FB

border

#D5CCD4

text

#160F15

muted

#847E83

Preview Lab

Preview with #DA72D3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →