#DA4AD8#DA4AD8

#DA4AD8 is a light, highly saturated purple. Relative luminance 0.248; OKLCH L 65.9% C 0.237 H 328.4°. Best body text is #000000 at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#DA4AD8
RGB	rgb(218, 74, 216)
HSL	hsl(301, 66%, 57%)
HSV	hsv(301, 66%, 85%)
CMYK	cmyk(0%, 66.1%, 0.9%, 14.5%)
CIE-LAB	lab(56.84, 72.09, -44.88)
CIE-LCH	lch(56.84, 84.92, 328.10°)
OKLab	oklab(65.89% 0.2018 -0.124)
OKLCH	oklch(65.89% 0.237 328.4)
XYZ	xyz(43.7564, 24.7639, 67.4277)
Luminance	0.2476 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA4AD8 #4ADA4C

analogous

#944ADA #DA4AD8 #DA4A90

triadic

#DA4AD8 #D8DA4A #4AD8DA

tetradic

#DA4AD8 #DA944A #4ADA4C #4A90DA

square

#DA4AD8 #DA944A #4ADA4C #4A90DA

split-complementary

#DA4AD8 #90DA4A #4ADA94

monochromatic

#8D1D8B #C027BE #DA4AD8 #E47DE3 #EFB0EE

Accessibility & contrast

On white

3.53

#DA4AD8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.95

#DA4AD8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA4AD8

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA4AD8	#FFFFFF	#000000	##000000
##DA4AD8	1.00	3.53	5.95	5.95
#FFFFFF	3.53	1.00	21.00	21.00
#000000	5.95	21.00	1.00	1.00
##000000	5.95	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#377CDC

Deuteranopia (green-blind)

#6F8FD4

Tritanopia (blue-blind)

#E15D8B

Achromatopsia (no color)

#888888

Design tokens & code

CSS

--color: #da4ad8;
/* rgb */ color: rgb(218, 74, 216);
/* oklch */ color: oklch(65.9% 0.237 328.4);

Tailwind

colors: {
  custom: {
    50: '#e988e4',
    500: '#da4ad8',
    950: '#000000',
  },
}

SCSS

$custom: #da4ad8;
$custom-light: #e988e4;
$custom-dark: #000000;

JSON

{
  "hex": "#da4ad8",
  "rgb": {
    "r": 218,
    "g": 74,
    "b": 216
  },
  "hsl": {
    "h": 300.833,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.65886,
    "c": 0.23685,
    "h": 328.4
  },
  "luminance": 0.24761
}

Semantic roles & 50–950 ramp

primary

#DA4AD8

secondary

#A3DDA4

accent

#E9413F

background

#FEF8FE

surface

#FDF0FC

border

#D5CBD5

text

#170C16

muted

#857D84

Preview Lab

Preview with #DA4AD8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →