#DA4AD4#DA4AD4

#DA4AD4 is a light, highly saturated purple. Relative luminance 0.246; OKLCH L 65.7% C 0.234 H 329.6°. Best body text is #000000 at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#DA4AD4
RGB	rgb(218, 74, 212)
HSL	hsl(303, 66%, 57%)
HSV	hsv(303, 66%, 85%)
CMYK	cmyk(0%, 66.1%, 2.8%, 14.5%)
CIE-LAB	lab(56.64, 71.45, -42.93)
CIE-LCH	lch(56.64, 83.35, 329.00°)
OKLab	oklab(65.68% 0.2016 -0.1183)
OKLCH	oklch(65.68% 0.234 329.6)
XYZ	xyz(43.2456, 24.5596, 64.7373)
Luminance	0.2456 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA4AD4 #4ADA50

analogous

#984ADA #DA4AD4 #DA4A8C

triadic

#DA4AD4 #D4DA4A #4AD4DA

tetradic

#DA4AD4 #DA984A #4ADA50 #4A8CDA

square

#DA4AD4 #DA984A #4ADA50 #4A8CDA

split-complementary

#DA4AD4 #8CDA4A #4ADA98

monochromatic

#8D1D88 #C027B9 #DA4AD4 #E47DE0 #EFB0EC

Accessibility & contrast

On white

3.55

#DA4AD4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.91

#DA4AD4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA4AD4

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA4AD4	#FFFFFF	#000000	##000000
##DA4AD4	1.00	3.55	5.91	5.91
#FFFFFF	3.55	1.00	21.00	21.00
#000000	5.91	21.00	1.00	1.00
##000000	5.91	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B7BD8

Deuteranopia (green-blind)

#718FD0

Tritanopia (blue-blind)

#E25C89

Achromatopsia (no color)

#888888

Design tokens & code

CSS

--color: #da4ad4;
/* rgb */ color: rgb(218, 74, 212);
/* oklch */ color: oklch(65.7% 0.234 329.6);

Tailwind

colors: {
  custom: {
    50: '#e987e2',
    500: '#da4ad4',
    950: '#000000',
  },
}

SCSS

$custom: #da4ad4;
$custom-light: #e987e2;
$custom-dark: #000000;

JSON

{
  "hex": "#da4ad4",
  "rgb": {
    "r": 218,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 302.5,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.65676,
    "c": 0.23377,
    "h": 329.6
  },
  "luminance": 0.24556
}

Semantic roles & 50–950 ramp

primary

#DA4AD4

secondary

#A3DDA5

accent

#E9463F

background

#FEF8FD

surface

#FDF0FB

border

#D5CBD4

text

#170C15

muted

#857D83

Preview Lab

Preview with #DA4AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →