#DA4AD0#DA4AD0

#DA4AD0 is a light, highly saturated purple. Relative luminance 0.244; OKLCH L 65.5% C 0.231 H 330.8°. Best body text is #000000 at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#DA4AD0
RGB	rgb(218, 74, 208)
HSL	hsl(304, 66%, 57%)
HSV	hsv(304, 66%, 85%)
CMYK	cmyk(0%, 66.1%, 4.6%, 14.5%)
CIE-LAB	lab(56.45, 70.81, -40.96)
CIE-LCH	lch(56.45, 81.81, 329.95°)
OKLab	oklab(65.47% 0.2014 -0.1127)
OKLCH	oklch(65.47% 0.231 330.8)
XYZ	xyz(42.7472, 24.3603, 62.1128)
Luminance	0.2436 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA4AD0 #4ADA54

analogous

#9C4ADA #DA4AD0 #DA4A88

triadic

#DA4AD0 #D0DA4A #4AD0DA

tetradic

#DA4AD0 #DA9C4A #4ADA54 #4A88DA

square

#DA4AD0 #DA9C4A #4ADA54 #4A88DA

split-complementary

#DA4AD0 #88DA4A #4ADA9C

monochromatic

#8D1D85 #C027B5 #DA4AD0 #E47DDD #EFB0EA

Accessibility & contrast

On white

3.58

#DA4AD0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.87

#DA4AD0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA4AD0

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA4AD0	#FFFFFF	#000000	##000000
##DA4AD0	1.00	3.58	5.87	5.87
#FFFFFF	3.58	1.00	21.00	21.00
#000000	5.87	21.00	1.00	1.00
##000000	5.87	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F7BD4

Deuteranopia (green-blind)

#738ECC

Tritanopia (blue-blind)

#E25A87

Achromatopsia (no color)

#878787

Design tokens & code

CSS

--color: #da4ad0;
/* rgb */ color: rgb(218, 74, 208);
/* oklch */ color: oklch(65.5% 0.231 330.8);

Tailwind

colors: {
  custom: {
    50: '#e987df',
    500: '#da4ad0',
    950: '#000000',
  },
}

SCSS

$custom: #da4ad0;
$custom-light: #e987df;
$custom-dark: #000000;

JSON

{
  "hex": "#da4ad0",
  "rgb": {
    "r": 218,
    "g": 74,
    "b": 208
  },
  "hsl": {
    "h": 304.167,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.65469,
    "c": 0.23074,
    "h": 330.8
  },
  "luminance": 0.24357
}

Semantic roles & 50–950 ramp

primary

#DA4AD0

secondary

#A3DDA7

accent

#E94B3F

background

#FEF8FD

surface

#FDF0FB

border

#D5CBD4

text

#170C15

muted

#857D83

Preview Lab

Preview with #DA4AD0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →