#DA3968#DA3968

#DA3968 is a mid, vivid pink. Relative luminance 0.188; OKLCH L 59.9% C 0.198 H 8.5°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#DA3968
RGB	rgb(218, 57, 104)
HSL	hsl(342, 69%, 54%)
HSV	hsv(342, 74%, 85%)
CMYK	cmyk(0%, 73.9%, 52.3%, 14.5%)
CIE-LAB	lab(50.49, 64.38, 11.36)
CIE-LCH	lch(50.49, 65.37, 10.00°)
OKLab	oklab(59.87% 0.1959 0.0291)
OKLCH	oklch(59.87% 0.198 8.5)
XYZ	xyz(32.8783, 18.8357, 14.9984)
Luminance	0.1883 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA3968 #39DAAB

analogous

#DA39B9 #DA3968 #DA5B39

triadic

#DA3968 #68DA39 #3968DA

tetradic

#DA3968 #B9DA39 #39DAAB #5B39DA

square

#DA3968 #B9DA39 #39DAAB #5B39DA

split-complementary

#DA3968 #39DA5B #39B9DA

monochromatic

#811837 #B4224C #DA3968 #E46D8F #EDA0B7

Accessibility & contrast

On white

4.41

#DA3968 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#DA3968 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA3968

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA3968	#FFFFFF	#000000	##000000
##DA3968	1.00	4.41	4.77	4.77
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#626469

Deuteranopia (green-blind)

#8C8464

Tritanopia (blue-blind)

#EE0C4D

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #da3968;
/* rgb */ color: rgb(218, 57, 104);
/* oklch */ color: oklch(59.9% 0.198 8.5);

Tailwind

colors: {
  custom: {
    50: '#ec7d92',
    500: '#da3968',
    950: '#000000',
  },
}

SCSS

$custom: #da3968;
$custom-light: #ec7d92;
$custom-dark: #000000;

JSON

{
  "hex": "#da3968",
  "rgb": {
    "r": 218,
    "g": 57,
    "b": 104
  },
  "hsl": {
    "h": 342.484,
    "s": 68.511,
    "l": 53.922
  },
  "oklch": {
    "l": 0.59871,
    "c": 0.198,
    "h": 8.5
  },
  "luminance": 0.18831
}

Semantic roles & 50–950 ramp

primary

#DA3968

secondary

#95DAC6

accent

#EBB83C

background

#FFF8F8

surface

#FFEFF0

border

#D7CACB

text

#180B0D

muted

#867C7D

Preview Lab

Preview with #DA3968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →