#DA3948#DA3948

#DA3948 is a mid, vivid red. Relative luminance 0.183; OKLCH L 59.2% C 0.197 H 20.8°. Best body text is #000000 at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#DA3948
RGB	rgb(218, 57, 72)
HSL	hsl(354, 69%, 54%)
HSV	hsv(354, 74%, 85%)
CMYK	cmyk(0%, 73.9%, 67%, 14.5%)
CIE-LAB	lab(49.86, 62.30, 29.78)
CIE-LCH	lch(49.86, 69.06, 25.55°)
OKLab	oklab(59.2% 0.1837 0.0699)
OKLCH	oklch(59.2% 0.197 20.8)
XYZ	xyz(31.5497, 18.3043, 8.0015)
Luminance	0.1830 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA3948 #39DACB

analogous

#DA3999 #DA3948 #DA7B39

triadic

#DA3948 #48DA39 #3948DA

tetradic

#DA3948 #99DA39 #39DACB #7B39DA

square

#DA3948 #99DA39 #39DACB #7B39DA

split-complementary

#DA3948 #39DA7B #3999DA

monochromatic

#811822 #B4222F #DA3948 #E46D78 #EDA0A7

Accessibility & contrast

On white

4.51

#DA3948 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.66

#DA3948 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA3948

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA3948	#FFFFFF	#000000	##000000
##DA3948	1.00	4.51	4.66	4.66
#FFFFFF	4.51	1.00	21.00	21.00
#000000	4.66	21.00	1.00	1.00
##000000	4.66	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#676147

Deuteranopia (green-blind)

#908343

Tritanopia (blue-blind)

#EF0040

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #da3948;
/* rgb */ color: rgb(218, 57, 72);
/* oklch */ color: oklch(59.2% 0.197 20.8);

Tailwind

colors: {
  custom: {
    50: '#ee7c7b',
    500: '#da3948',
    950: '#000000',
  },
}

SCSS

$custom: #da3948;
$custom-light: #ee7c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#da3948",
  "rgb": {
    "r": 218,
    "g": 57,
    "b": 72
  },
  "hsl": {
    "h": 354.41,
    "s": 68.511,
    "l": 53.922
  },
  "oklch": {
    "l": 0.59199,
    "c": 0.19658,
    "h": 20.8
  },
  "luminance": 0.183
}

Semantic roles & 50–950 ramp

primary

#DA3948

secondary

#95DAD3

accent

#EBDB3C

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180A09

muted

#867C7B

Preview Lab

Preview with #DA3948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →