#DA3944#DA3944

#DA3944 is a mid, vivid red. Relative luminance 0.182; OKLCH L 59.1% C 0.197 H 22.2°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#DA3944
RGB	rgb(218, 57, 68)
HSL	hsl(356, 69%, 54%)
HSV	hsv(356, 74%, 85%)
CMYK	cmyk(0%, 73.9%, 68.8%, 14.5%)
CIE-LAB	lab(49.80, 62.10, 32.07)
CIE-LCH	lch(49.80, 69.89, 27.31°)
OKLab	oklab(59.13% 0.1823 0.0744)
OKLCH	oklch(59.13% 0.197 22.2)
XYZ	xyz(31.4235, 18.2538, 7.3365)
Luminance	0.1825 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA3944 #39DACF

analogous

#DA3995 #DA3944 #DA7F39

triadic

#DA3944 #44DA39 #3944DA

tetradic

#DA3944 #95DA39 #39DACF #7F39DA

square

#DA3944 #95DA39 #39DACF #7F39DA

split-complementary

#DA3944 #39DA7F #3995DA

monochromatic

#81181F #B4222C #DA3944 #E46D75 #EDA0A5

Accessibility & contrast

On white

4.52

#DA3944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.65

#DA3944 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA3944

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA3944	#FFFFFF	#000000	##000000
##DA3944	1.00	4.52	4.65	4.65
#FFFFFF	4.52	1.00	21.00	21.00
#000000	4.65	21.00	1.00	1.00
##000000	4.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#686043

Deuteranopia (green-blind)

#90833F

Tritanopia (blue-blind)

#EF003F

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #da3944;
/* rgb */ color: rgb(218, 57, 68);
/* oklch */ color: oklch(59.1% 0.197 22.2);

Tailwind

colors: {
  custom: {
    50: '#ee7c78',
    500: '#da3944',
    950: '#000000',
  },
}

SCSS

$custom: #da3944;
$custom-light: #ee7c78;
$custom-dark: #000000;

JSON

{
  "hex": "#da3944",
  "rgb": {
    "r": 218,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 355.901,
    "s": 68.511,
    "l": 53.922
  },
  "oklch": {
    "l": 0.59134,
    "c": 0.19686,
    "h": 22.2
  },
  "luminance": 0.18249
}

Semantic roles & 50–950 ramp

primary

#DA3944

secondary

#95DAD5

accent

#EBDF3C

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180A09

muted

#867C7B

Preview Lab

Preview with #DA3944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →