#DA3774#DA3774

#DA3774 is a mid, highly saturated pink. Relative luminance 0.189; OKLCH L 60.0% C 0.203 H 3.2°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#DA3774
RGB	rgb(218, 55, 116)
HSL	hsl(338, 69%, 54%)
HSV	hsv(338, 75%, 85%)
CMYK	cmyk(0%, 74.8%, 46.8%, 14.5%)
CIE-LAB	lab(50.57, 66.00, 4.19)
CIE-LCH	lch(50.57, 66.14, 3.64°)
OKLab	oklab(60.03% 0.2022 0.0115)
OKLCH	oklch(60.03% 0.203 3.2)
XYZ	xyz(33.4348, 18.9032, 18.4077)
Luminance	0.1890 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA3774 #37DA9D

analogous

#DA37C5 #DA3774 #DA4B37

triadic

#DA3774 #74DA37 #3774DA

tetradic

#DA3774 #C5DA37 #37DA9D #4B37DA

square

#DA3774 #C5DA37 #37DA9D #4B37DA

split-complementary

#DA3774 #37DA4B #37C5DA

monochromatic

#7F183E #B32158 #DA3774 #E46B98 #ED9EBC

Accessibility & contrast

On white

4.39

#DA3774 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.78

#DA3774 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA3774

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA3774	#FFFFFF	#000000	##000000
##DA3774	1.00	4.39	4.78	4.78
#FFFFFF	4.39	1.00	21.00	21.00
#000000	4.78	21.00	1.00	1.00
##000000	4.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E6475

Deuteranopia (green-blind)

#898470

Tritanopia (blue-blind)

#ED1351

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #da3774;
/* rgb */ color: rgb(218, 55, 116);
/* oklch */ color: oklch(60.0% 0.203 3.2);

Tailwind

colors: {
  custom: {
    50: '#ec7c9b',
    500: '#da3774',
    950: '#000000',
  },
}

SCSS

$custom: #da3774;
$custom-light: #ec7c9b;
$custom-dark: #000000;

JSON

{
  "hex": "#da3774",
  "rgb": {
    "r": 218,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 337.546,
    "s": 68.776,
    "l": 53.529
  },
  "oklch": {
    "l": 0.6003,
    "c": 0.20251,
    "h": 3.2
  },
  "luminance": 0.18899
}

Semantic roles & 50–950 ramp

primary

#DA3774

secondary

#93D9BF

accent

#ECAA3C

background

#FFF8F9

surface

#FFEFF2

border

#D7CACC

text

#170B0E

muted

#857C7E

Preview Lab

Preview with #DA3774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →