#DA3748#DA3748

#DA3748 is a mid, vivid red. Relative luminance 0.181; OKLCH L 59.0% C 0.198 H 20.4°. Best body text is #000000 at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#DA3748
RGB	rgb(218, 55, 72)
HSL	hsl(354, 69%, 54%)
HSV	hsv(354, 75%, 85%)
CMYK	cmyk(0%, 74.8%, 67%, 14.5%)
CIE-LAB	lab(49.63, 62.95, 29.50)
CIE-LCH	lch(49.63, 69.52, 25.10°)
OKLab	oklab(59.03% 0.1858 0.0693)
OKLCH	oklch(59.03% 0.198 20.4)
XYZ	xyz(31.4528, 18.1104, 7.9691)
Luminance	0.1811 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA3748 #37DAC9

analogous

#DA3799 #DA3748 #DA7737

triadic

#DA3748 #48DA37 #3748DA

tetradic

#DA3748 #99DA37 #37DAC9 #7737DA

square

#DA3748 #99DA37 #37DAC9 #7737DA

split-complementary

#DA3748 #37DA77 #3799DA

monochromatic

#7F1822 #B32130 #DA3748 #E46B77 #ED9EA7

Accessibility & contrast

On white

4.54

#DA3748 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.62

#DA3748 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA3748

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA3748	#FFFFFF	#000000	##000000
##DA3748	1.00	4.54	4.62	4.62
#FFFFFF	4.54	1.00	21.00	21.00
#000000	4.62	21.00	1.00	1.00
##000000	4.62	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#666047

Deuteranopia (green-blind)

#8F8343

Tritanopia (blue-blind)

#EF003F

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #da3748;
/* rgb */ color: rgb(218, 55, 72);
/* oklch */ color: oklch(59.0% 0.198 20.4);

Tailwind

colors: {
  custom: {
    50: '#ee7b7b',
    500: '#da3748',
    950: '#000000',
  },
}

SCSS

$custom: #da3748;
$custom-light: #ee7b7b;
$custom-dark: #000000;

JSON

{
  "hex": "#da3748",
  "rgb": {
    "r": 218,
    "g": 55,
    "b": 72
  },
  "hsl": {
    "h": 353.742,
    "s": 68.776,
    "l": 53.529
  },
  "oklch": {
    "l": 0.59026,
    "c": 0.19829,
    "h": 20.4
  },
  "luminance": 0.18106
}

Semantic roles & 50–950 ramp

primary

#DA3748

secondary

#93D9D2

accent

#ECD93C

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180A09

muted

#867C7B

Preview Lab

Preview with #DA3748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →