#DA31D4#DA31D4

#DA31D4 is a light, highly saturated purple. Relative luminance 0.219; OKLCH L 63.7% C 0.260 H 329.7°. Best body text is #000000 at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#DA31D4
RGB	rgb(218, 49, 212)
HSL	hsl(302, 70%, 52%)
HSV	hsv(302, 78%, 85%)
CMYK	cmyk(0%, 77.5%, 2.8%, 14.5%)
CIE-LAB	lab(53.88, 79.33, -47.31)
CIE-LCH	lch(53.88, 92.36, 329.19°)
OKLab	oklab(63.69% 0.2242 -0.1309)
OKLCH	oklch(63.69% 0.26 329.7)
XYZ	xyz(41.8952, 21.8588, 64.2872)
Luminance	0.2186 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#DA31D4 #31DA37

analogous

#8B31DA #DA31D4 #DA3180

triadic

#DA31D4 #D4DA31 #31D4DA

tetradic

#DA31D4 #DA8B31 #31DA37 #3180DA

square

#DA31D4 #DA8B31 #31DA37 #3180DA

split-complementary

#DA31D4 #80DA31 #31DA8B

monochromatic

#7B1677 #AE1FA9 #DA31D4 #E365DF #ED99EA

Accessibility & contrast

On white

3.91

#DA31D4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.37

#DA31D4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #DA31D4

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##DA31D4	#FFFFFF	#000000	##000000
##DA31D4	1.00	3.91	5.37	5.37
#FFFFFF	3.91	1.00	21.00	21.00
#000000	5.37	21.00	1.00	1.00
##000000	5.37	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E72D8

Deuteranopia (green-blind)

#6689D0

Tritanopia (blue-blind)

#E24B82

Achromatopsia (no color)

#818181

Design tokens & code

CSS

--color: #da31d4;
/* rgb */ color: rgb(218, 49, 212);
/* oklch */ color: oklch(63.7% 0.260 329.7);

Tailwind

colors: {
  custom: {
    50: '#ea7de2',
    500: '#da31d4',
    950: '#000000',
  },
}

SCSS

$custom: #da31d4;
$custom-light: #ea7de2;
$custom-dark: #000000;

JSON

{
  "hex": "#da31d4",
  "rgb": {
    "r": 218,
    "g": 49,
    "b": 212
  },
  "hsl": {
    "h": 302.13,
    "s": 69.547,
    "l": 52.353
  },
  "oklch": {
    "l": 0.63691,
    "c": 0.25956,
    "h": 329.7
  },
  "luminance": 0.21856
}

Semantic roles & 50–950 ramp

primary

#DA31D4

secondary

#8FD891

accent

#EC423B

background

#FEF8FD

surface

#FDEFFB

border

#D5CAD4

text

#170B15

muted

#857C83

Preview Lab

Preview with #DA31D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →