#D95440#D95440
#D95440 is a mid, vivid red. Relative luminance 0.215; OKLCH L 61.8% C 0.171 H 31.0°. Best body text is #000000 at 5.29:1 contrast (WCAG AA passes).
Color values
| HEX | #D95440 |
|---|---|
| RGB | rgb(217, 84, 64) |
| HSL | hsl(8, 67%, 55%) |
| HSV | hsv(8, 71%, 85%) |
| CMYK | cmyk(0%, 61.3%, 70.5%, 14.9%) |
| CIE-LAB | lab(53.46, 51.02, 38.61) |
| CIE-LCH | lch(53.46, 63.99, 37.12°) |
| OKLab | oklab(61.82% 0.1466 0.0882) |
| OKLCH | oklch(61.82% 0.171 31) |
| XYZ | xyz(32.7144, 21.4670, 7.2704) |
| Luminance | 0.2146 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pale Red
#D9544D
ΔE00 3.78
Tomato (survey)
#EF4026
ΔE00 5.10
Dark Coral
#CF524E
ΔE00 5.28
Dark Salmon
#C85A53
ΔE00 5.67
Pastel Red
#DB5856
ΔE00 5.70
Terracotta (survey)
#CA6641
ΔE00 6.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#D95440 #40C5D9
analogous
#D94079 #D95440 #D9A040
triadic
#D95440 #40D954 #5440D9
tetradic
#D95440 #79D940 #40C5D9 #A040D9
square
#D95440 #79D940 #40C5D9 #A040D9
split-complementary
#D95440 #40D9A0 #4079D9
monochromatic
#84281A #B73824 #D95440 #E38273 #EDAFA6
Accessibility & contrast
On white
3.97
#D95440 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.29
#D95440 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #D95440
5.29:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##D95440 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##D95440 | 1.00 | 3.97 | 5.29 | 5.29 |
| #FFFFFF | 3.97 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.29 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.29 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#786D3D
Deuteranopia (green-blind)
#998B3C
Tritanopia (blue-blind)
#EE3550
Achromatopsia (no color)
#808080
Design tokens & code
CSS
--color: #d95440; /* rgb */ color: rgb(217, 84, 64); /* oklch */ color: oklch(61.8% 0.171 31.0);
Tailwind
colors: {
custom: {
50: '#ec8975',
500: '#d95440',
950: '#000000',
},
}SCSS
$custom: #d95440; $custom-light: #ec8975; $custom-dark: #000000;
JSON
{
"hex": "#d95440",
"rgb": {
"r": 217,
"g": 84,
"b": 64
},
"hsl": {
"h": 7.843,
"s": 66.812,
"l": 55.098
},
"oklch": {
"l": 0.61821,
"c": 0.1711,
"h": 31
},
"luminance": 0.21463
}Semantic roles & 50–950 ramp
primary
#D95440
secondary
#9AD2DA
accent
#D3EA3E
background
#FFF8F7
surface
#FFF0ED
border
#D7CBC8
text
#180C08
muted
#867D7B