#D94AD4#D94AD4

#D94AD4 is a light, highly saturated purple. Relative luminance 0.244; OKLCH L 65.5% C 0.233 H 329.3°. Best body text is #000000 at 5.88:1 contrast (WCAG AA passes).

Color values

HEX#D94AD4
RGBrgb(217, 74, 212)
HSLhsl(302, 65%, 57%)
HSVhsv(302, 66%, 85%)
CMYKcmyk(0%, 65.9%, 2.3%, 14.9%)
CIE-LABlab(56.49, 71.22, -43.18)
CIE-LCHlch(56.49, 83.28, 328.77°)
OKLaboklab(65.54% 0.2006 -0.1191)
OKLCHoklch(65.54% 0.233 329.3)
XYZxyz(42.9474, 24.4058, 64.7234)
Luminance0.2440 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D94AD4 #4AD94F
analogous
#974AD9 #D94AD4 #D94A8D
triadic
#D94AD4 #D4D94A #4AD4D9
tetradic
#D94AD4 #D9974A #4AD94F #4A8DD9
square
#D94AD4 #D9974A #4AD94F #4A8DD9
split-complementary
#D94AD4 #8DD94A #4AD997
monochromatic
#8B1D87 #BE28B9 #D94AD4 #E47DE0 #EEAFEC

Accessibility & contrast

On white

3.57
#D94AD4 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.88
#D94AD4 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94AD4
5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D94AD4#FFFFFF#000000##000000
##D94AD41.003.575.885.88
#FFFFFF3.571.0021.0021.00
#0000005.8821.001.001.00
##0000005.8821.001.001.00

Color blindness preview

Protanopia (red-blind)
#3A7BD8
Deuteranopia (green-blind)
#718ED0
Tritanopia (blue-blind)
#E05C89
Achromatopsia (no color)
#878787

Design tokens & code

CSS
--color: #d94ad4;
/* rgb */ color: rgb(217, 74, 212);
/* oklch */ color: oklch(65.5% 0.233 329.3);
Tailwind
colors: {
  custom: {
    50: '#e887e2',
    500: '#d94ad4',
    950: '#000000',
  },
}
SCSS
$custom: #d94ad4;
$custom-light: #e887e2;
$custom-dark: #000000;
JSON
{
  "hex": "#d94ad4",
  "rgb": {
    "r": 217,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 302.098,
    "s": 65.297,
    "l": 57.059
  },
  "oklch": {
    "l": 0.65536,
    "c": 0.23325,
    "h": 329.3
  },
  "luminance": 0.24403
}

Semantic roles & 50–950 ramp

primary
#D94AD4
secondary
#A2DCA4
accent
#E84540
background
#FEF8FD
surface
#FDF0FB
border
#D5CBD4
text
#170C15
muted
#857D83

Preview Lab

Preview with #D94AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D94AD4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva