#D94744#D94744

#D94744 is a mid, vivid red. Relative luminance 0.197; OKLCH L 60.3% C 0.183 H 25.5°. Best body text is #000000 at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#D94744
RGB	rgb(217, 71, 68)
HSL	hsl(1, 66%, 56%)
HSV	hsv(1, 69%, 85%)
CMYK	cmyk(0%, 67.3%, 68.7%, 14.9%)
CIE-LAB	lab(51.47, 56.69, 34.04)
CIE-LCH	lch(51.47, 66.13, 30.98°)
OKLab	oklab(60.35% 0.1652 0.0788)
OKLCH	oklch(60.35% 0.183 25.5)
XYZ	xyz(31.9153, 19.6802, 7.5858)
Luminance	0.1968 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94744 #44D6D9

analogous

#D9448B #D94744 #D99144

triadic

#D94744 #44D947 #4744D9

tetradic

#D94744 #8BD944 #44D6D9 #9144D9

square

#D94744 #8BD944 #44D6D9 #9144D9

split-complementary

#D94744 #44D991 #448BD9

monochromatic

#871E1B #BA2926 #D94744 #E37977 #EEABAA

Accessibility & contrast

On white

4.26

#D94744 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.94

#D94744 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94744

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94744	#FFFFFF	#000000	##000000
##D94744	1.00	4.26	4.94	4.94
#FFFFFF	4.26	1.00	21.00	21.00
#000000	4.94	21.00	1.00	1.00
##000000	4.94	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F6742

Deuteranopia (green-blind)

#948640

Tritanopia (blue-blind)

#EE1E48

Achromatopsia (no color)

#7B7B7B

Design tokens & code

CSS

--color: #d94744;
/* rgb */ color: rgb(217, 71, 68);
/* oklch */ color: oklch(60.3% 0.183 25.5);

Tailwind

colors: {
  custom: {
    50: '#ed8278',
    500: '#d94744',
    950: '#000000',
  },
}

SCSS

$custom: #d94744;
$custom-light: #ed8278;
$custom-dark: #000000;

JSON

{
  "hex": "#d94744",
  "rgb": {
    "r": 217,
    "g": 71,
    "b": 68
  },
  "hsl": {
    "h": 1.208,
    "s": 66.222,
    "l": 55.882
  },
  "oklch": {
    "l": 0.60348,
    "c": 0.18306,
    "h": 25.5
  },
  "luminance": 0.19676
}

Semantic roles & 50–950 ramp

primary

#D94744

secondary

#9EDADB

accent

#E6E93F

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B09

muted

#867C7B

Preview Lab

Preview with #D94744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →