#D94544#D94544

#D94544 is a mid, vivid red. Relative luminance 0.194; OKLCH L 60.1% C 0.185 H 25.0°. Best body text is #000000 at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#D94544
RGB	rgb(217, 69, 68)
HSL	hsl(0, 66%, 56%)
HSV	hsv(0, 69%, 85%)
CMYK	cmyk(0%, 68.2%, 68.7%, 14.9%)
CIE-LAB	lab(51.19, 57.48, 33.69)
CIE-LCH	lch(51.19, 66.63, 30.38°)
OKLab	oklab(60.13% 0.1677 0.0781)
OKLCH	oklch(60.13% 0.185 25)
XYZ	xyz(31.7902, 19.4299, 7.5441)
Luminance	0.1943 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94544 #44D8D9

analogous

#D9448D #D94544 #D98F44

triadic

#D94544 #44D945 #4544D9

tetradic

#D94544 #8DD944 #44D8D9 #8F44D9

square

#D94544 #8DD944 #44D8D9 #8F44D9

split-complementary

#D94544 #44D98F #448DD9

monochromatic

#871C1B #BA2726 #D94544 #E37877 #EEAAAA

Accessibility & contrast

On white

4.30

#D94544 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.89

#D94544 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94544

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94544	#FFFFFF	#000000	##000000
##D94544	1.00	4.30	4.89	4.89
#FFFFFF	4.30	1.00	21.00	21.00
#000000	4.89	21.00	1.00	1.00
##000000	4.89	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E6642

Deuteranopia (green-blind)

#93863F

Tritanopia (blue-blind)

#EE1946

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #d94544;
/* rgb */ color: rgb(217, 69, 68);
/* oklch */ color: oklch(60.1% 0.185 25.0);

Tailwind

colors: {
  custom: {
    50: '#ed8178',
    500: '#d94544',
    950: '#000000',
  },
}

SCSS

$custom: #d94544;
$custom-light: #ed8178;
$custom-dark: #000000;

JSON

{
  "hex": "#d94544",
  "rgb": {
    "r": 217,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.403,
    "s": 66.222,
    "l": 55.882
  },
  "oklch": {
    "l": 0.60134,
    "c": 0.18498,
    "h": 25
  },
  "luminance": 0.19425
}

Semantic roles & 50–950 ramp

primary

#D94544

secondary

#9EDBDB

accent

#E8E93F

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180B09

muted

#867C7B

Preview Lab

Preview with #D94544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →