#D94437#D94437

#D94437 is a mid, vivid red. Relative luminance 0.192; OKLCH L 59.9% C 0.188 H 28.9°. Best body text is #000000 at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#D94437
RGB	rgb(217, 68, 55)
HSL	hsl(5, 68%, 53%)
HSV	hsv(5, 75%, 85%)
CMYK	cmyk(0%, 68.7%, 74.7%, 14.9%)
CIE-LAB	lab(50.88, 57.28, 40.67)
CIE-LCH	lch(50.88, 70.24, 35.38°)
OKLab	oklab(59.85% 0.1644 0.0907)
OKLCH	oklch(59.85% 0.188 28.9)
XYZ	xyz(31.3755, 19.1665, 5.6611)
Luminance	0.1916 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D94437 #37CCD9

analogous

#D9377B #D94437 #D99537

triadic

#D94437 #37D944 #4437D9

tetradic

#D94437 #7BD937 #37CCD9 #9537D9

square

#D94437 #7BD937 #37CCD9 #9537D9

split-complementary

#D94437 #37D995 #377BD9

monochromatic

#7E2018 #B12D22 #D94437 #E3746A #EDA49E

Accessibility & contrast

On white

4.35

#D94437 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.83

#D94437 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D94437

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D94437	#FFFFFF	#000000	##000000
##D94437	1.00	4.35	4.83	4.83
#FFFFFF	4.35	1.00	21.00	21.00
#000000	4.83	21.00	1.00	1.00
##000000	4.83	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F6434

Deuteranopia (green-blind)

#948531

Tritanopia (blue-blind)

#EF1042

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #d94437;
/* rgb */ color: rgb(217, 68, 55);
/* oklch */ color: oklch(59.9% 0.188 28.9);

Tailwind

colors: {
  custom: {
    50: '#ee816f',
    500: '#d94437',
    950: '#000000',
  },
}

SCSS

$custom: #d94437;
$custom-light: #ee816f;
$custom-dark: #000000;

JSON

{
  "hex": "#d94437",
  "rgb": {
    "r": 217,
    "g": 68,
    "b": 55
  },
  "hsl": {
    "h": 4.815,
    "s": 68.067,
    "l": 53.333
  },
  "oklch": {
    "l": 0.59853,
    "c": 0.1878,
    "h": 28.9
  },
  "luminance": 0.19162
}

Semantic roles & 50–950 ramp

primary

#D94437

secondary

#93D3D9

accent

#DDEB3D

background

#FFF8F6

surface

#FFEFEC

border

#D7CAC7

text

#180B07

muted

#867C7A

Preview Lab

Preview with #D94437

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →