#D9404D#D9404D

#D9404D is a mid, vivid red. Relative luminance 0.190; OKLCH L 59.8% C 0.189 H 20.5°. Best body text is #000000 at 4.79:1 contrast (WCAG AA passes).

Color values

HEX#D9404D
RGBrgb(217, 64, 77)
HSLhsl(355, 67%, 55%)
HSVhsv(355, 71%, 85%)
CMYKcmyk(0%, 70.5%, 64.5%, 14.9%)
CIE-LABlab(50.64, 59.84, 27.76)
CIE-LCHlch(50.64, 65.96, 24.88°)
OKLaboklab(59.77% 0.177 0.066)
OKLCHoklch(59.77% 0.189 20.5)
XYZxyz(31.7915, 18.9590, 9.0052)
Luminance0.1895 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D9404D #40D9CC
analogous
#D94099 #D9404D #D98040
triadic
#D9404D #4DD940 #404DD9
tetradic
#D9404D #99D940 #40D9CC #8040D9
square
#D9404D #99D940 #40D9CC #8040D9
split-complementary
#D9404D #40D980 #4099D9
monochromatic
#841A23 #B72431 #D9404D #E3737D #EDA6AC

Accessibility & contrast

On white

4.38
#D9404D on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.79
#D9404D on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D9404D
4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D9404D#FFFFFF#000000##000000
##D9404D1.004.384.794.79
#FFFFFF4.381.0021.0021.00
#0000004.7921.001.001.00
##0000004.7921.001.001.00

Color blindness preview

Protanopia (red-blind)
#6A644C
Deuteranopia (green-blind)
#918449
Tritanopia (blue-blind)
#EE0E46
Achromatopsia (no color)
#797979

Design tokens & code

CSS
--color: #d9404d;
/* rgb */ color: rgb(217, 64, 77);
/* oklch */ color: oklch(59.8% 0.189 20.5);
Tailwind
colors: {
  custom: {
    50: '#ec7f7e',
    500: '#d9404d',
    950: '#000000',
  },
}
SCSS
$custom: #d9404d;
$custom-light: #ec7f7e;
$custom-dark: #000000;
JSON
{
  "hex": "#d9404d",
  "rgb": {
    "r": 217,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 354.902,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.59769,
    "c": 0.18892,
    "h": 20.5
  },
  "luminance": 0.18954
}

Semantic roles & 50–950 ramp

primary
#D9404D
secondary
#9ADAD5
accent
#EADB3E
background
#FFF8F7
surface
#FFEFEE
border
#D7CAC9
text
#180B0A
muted
#867C7C

Preview Lab

Preview with #D9404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D9404D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva